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Is it truly feasible for individuals and communities to adopt such a lifestyle, and what role can behavioural sciences play in improving the uptake of sustainable practices?
Ambika is an Associate Advisor in the International Programmes cluster, positioned within the Energy, Environment & Sustainability team. Prior to joining BIT, Ambika completed the MSc Behaviour Change at University College London. She has a professional background in ed-tech and career counselling. She holds a BA in Psychology from Lady…
Promoting repair rather than replacement of faulty products is a major challenge for more sustainable consumption. In France, only 40% of electronic and electrical products that break down are repaired each year.
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BIT and Rewiring America partnered to identify messages that inspire and enable climate-concerned people to take action toward electrifying. We used our online platform, Predictiv, to test messages aimed at influencing people’s self-efficacy, interest and knowledge about electrification actions.
BIT and Smart Energy GB’s new report shines a spotlight on how essential public engagement is for the Net Zero mission. It identifies 10 key areas to focus activity and action - grouped under our “4As” model of Awareness, Acceptance, Access and Adoption.
Vy is an Advisor in the Energy, Environment and Sustainability team. Prior to joining BIT, Vy worked as a behavioural science researcher at BeHive Consulting, where she led projects across public and private sectors, focusing on initiatives that promote sustainable development goals. She supported clients in addressing behavioural challenges using…
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