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  • Press release
  • 26th Nov 2020

The Behavioural Economy

The IMF is predicting the worst fall in UK GDP since the Great Depression of the 1930s due to the COVID-19 pandemic and new BIT research undertaken this month found that 55 per cent of people in the UK think that the economy has become more unfair over 2020 as…

  • Report
  • 25th Nov 2020

Active Online Choices: Designing to Empower Users

People cannot meaningfully shape their relationships with the digital technologies that underpin their lives. This leads to imbalanced relationships between people and online services, and leaves users feeling disempowered and resigned to let platforms do as they please with their data.

  • Blog
  • 24th Nov 2020

Making gambling safer: improving the uptake and design of tools to help people control their gambling

In 2017, the Behavioural Insights Team was commissioned by GambleAware to explore whether behavioural science could help to reduce risky gambling. We set out on a wide range of research activities to investigate the topic, such as literature reviews, data analysis and behavioural audits of online operators.

  • Blog
  • 6th Nov 2020

Applying behavioural insights to public transport pricing complexity

Navigating the pricing structures of public transport systems in new cities is something even experienced travellers dread. There’s lots of different things to think about: the mode of transport you’d like to use; the distance you’re travelling; and even time of day changes to transport fares. We worked with Infrastructure Victoria…

  • Blog
  • 2nd Nov 2020

How behavioural insights helped Canadians access their tax benefits

Every year, thousands of lower income Canadian families miss out on about $5,000 in benefits and refunds because they do not file their taxes. It is easy to understand why. Tax filing can be burdensome and complex. It is voluntary if you do not owe any money, and the benefits…

  • Blog
  • 23rd Sep 2020

Nudging young people to engage with pensions

BIT partnered with Scottish Widows to conduct an online experiment with 2,800 young people in the UK on BIT’s Predictiv platform. The experiment aimed to measure how they would view pension contributions depending on different types of communication frames, as well as map out young peoples’ understanding of and attitudes…

  • Press release
  • 23rd Sep 2020

The small nudges that could make young people £142,000 better off in retirement

Nearly two million younger people could have an extra £7,000 a year in retirement income, simply through a series of small behavioural nudges, according to a new Scottish Widows study. Getting young people to picture their ‘future self’ and introducing simpler pension labels to link contribution levels and retirement income,…

  • Press release
  • 16th Jul 2020

Additional provider nudges result in more Pension Wise appointments

Behavioural trials to explore more effective ways of prompting people who phone their pension provider for retirement information to take Pension Wise guidance could increase the take up of appointments by three times when compared with the current signposting to this group. The research, conducted by the Behavioural Insights Team…

  • Blog
  • 16th Jul 2020

Encouraging pension savers to take up guidance

Last April marked five years since the introduction of “pension freedoms” which provided people with more choice and flexibility in their retirement options. However, approximately half of people approaching retirement say that they don’t know enough to plan for their income after they stop working. Here we discuss the results…

  • Report
  • 15th Jul 2020

The Stronger Nudge

The Behavioural Insights Team (BIT) was commissioned by the Money and Pensions Service (MaPS) to evaluate the impact of the ‘Stronger Nudge’ interventions on the number of people who receive Pension Wise guidance before they access their pension savings. The key components of the Stronger Nudge were to explain the…