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- Academic publication
- 3rd Aug 2015
Star Power: Two field experiments investigating the effect of celebrity endorsement on charitable fundraising campaigns
A large literature exists that suggests that people’s decisions across many facets of their life are influenced by other people. We report the results of two field experiments in which we test the influence of a salient but socially remote individual – a celebrity – on the charitable giving decisions…
- Blog
- 12th Nov 2015
Social trust is one of the most important measures that most people have never heard of – and it’s moving
Do you think most people can be trusted? This is a question first asked in the 1950s, and from the early 1980s incorporated into the World Values Surveys. It has since proven to be one of the most interesting and important indicators of the strength and quality of societies and…
- Publication
- 14th Jan 2016
Evaluating Youth Social Action - Final Report
Can you really measure the value of young people taking part in social action? This report provides compelling and robust evidence that young people who take part in social action initiatives develop some of the most critical skills for employment and adulthood in the process.
- Academic publication
- 1st Feb 2016
Can simple prompts increase bequest giving? Field evidence from a legal call centre
We report the findings of a field study demonstrating the importance of non-pecuniary mechanisms for bequest giving.
- Blog
- 26th Feb 2016
People: peers, pain and power
One of the most fascinating and important areas in life is surely the fine line between wanting to help, and being wary of, those around us. It’s a tension woven deeply into policy and into our humanity. Recently I had one of those afternoons where an accident of meetings seemed…
- Blog
- 9th Jun 2016
Talking grit with Angela Duckworth
Angela Duckworth, Professor of Psychology at the University of Pennsylvania and Behavioural Insights Team collaborator, was in London recently promoting her new book “Grit: The Power of Passion and Perseverance”. BIT have taken inspiration from Angela’s work over the past few years and have previously used the concept of grit to…
- Publication
- 20th Oct 2016
Poverty and decision-making: How behavioural science can improve opportunity in the UK
This report puts forward 18 recommendations on how behavioural science can improve opportunity in the UK in six key policy areas: consumer credit; rainy day savings; employment; welfare entitlements; child development; and post-secondary education.
- Blog
- 20th Oct 2016
Poverty and decision-making: How behavioural science can improve opportunity in the UK
A third of the UK population spent at least one year in relative income poverty between 2011 and 2014. Traditionally policymakers and anti-poverty organisations such as the Joseph Rowntree Foundation (JRF) have focused on boosting people’s economic capital (e.g., income) and human capital (e.g., educational attainment) to reduce poverty. While…
- Academic publication
- 23rd Mar 2017
Increasing social trust with an ice-breaking exercise – an RCT carried out with NCS participants
This paper reports the results of a small scale randomised controlled trial carried out by the Behavioural Insights Team in partnership with the National Citizens Service (NCS) and The Challenge, a charity that acts as a delivery organisation for NCS.
- Blog
- 4th Sep 2017
When's the right time to get people giving?
A lot of the behavioural biases that prevent us from achieving our goals have to do with time. We lament not having enough time to get everything done, and then spend hours binge-watching cooking shows. We all have that important task - like applying to university, or filling in our…