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- Academic publication
- 19th May 2023
The impact of altering restaurant and menu option position on food selected from an experimental food delivery platform: a randomised controlled trial
This study tested whether repositioning foods and/or restaurant options in a simulated food delivery platform could help to reduce the energy content of users’ shopping basket.
- Blog
- 18th May 2023
We analysed the design features of 100 slot game adverts—here’s how
We analysed 100 slot game ads — and found dozens of behavioural biases
- Blog
- 4th May 2023
Behind the paper: Reducing discrimination against job seekers with employment gaps
In December 2022, research led by BIT on reducing discrimination against women with employment gaps was published in the journal Nature Human Behavior. Our trial found that expressing previous work experience on a CV in terms of the number of years (e.g. ‘5 years’) rather than dates (e.g. ‘2012-2017’) reduced…
- Blog
- 21st Apr 2023
Bring your own bag
Many of us have been there. An estimated 100 billion plastic bags are used every year in the U.S., and fewer than 10% are recycled, contributing to a global plastic waste challenge.
- Blog
- 18th Apr 2023
Can behavioural science help improve pupil behaviour and boost school attendance?
Improving pupil behaviour and boosting attendance are two of the biggest challenges facing UK schools right now, and we are excited to be starting work on two large-scale RCTs to learn more about what works to improve outcomes in this space. We are currently recruiting for schools to participate in…
- Working paper
- 5th Apr 2023
BIT Working Paper No. 001 / Two Interventions for mitigating the harms of Greenwashing on consumer perceptions.
Growing demand for environmentally friendly products has led to an increase in companies exaggerating their environmental credentials, a practice commonly referred to as “greenwashing.” To identify the impact of greenwashing, and to test potential interventions, we designed an online experiment featuring a series of three advertisements featuring hypothetical companies.
- Current project
Exploring the impact of feedback on gambling behaviour
In year 2 of the Gambling Policy and Research Unit, we are exploring how consumers engage with and use gambling management tools offered by Gambling operators. One focus of ours is on the potential impact of providing feedback to customers regarding their gambling behaviour, in the form of activity statements.…
- Podcast: Inside The Nudge Unit
- 24th Mar 2023
From Nudge to…where now?
BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work.
- Blog
- 24th Mar 2023
New podcast: From Nudge to…where now?
BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work
- Blog
- 22nd Mar 2023
Good data is critical to employment equity
Good data is essential to achieving workplace equity goals. Imagine as an employer that you’re trying to increase equity in your team or organisation but aren’t sure what your current staff demographics are. To establish an accurate baseline and inform targets, you’ll need data. Specifically, employee self-identification information. This is…