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The Independent supports use of Behavioural Insights

30th Dec 2013

The Independent has published an editorial supporting the use of Behavioural Insights across government. The editorial, which cites our research on tax collection as well as our new report on encouraging organ donation, argues that the use of Behavioural Insights will make government both cheaper and better. The article goes on to say that “The application of behavioural economics is smart, scientific, and liberal, so naturally this newspaper will champion it”.

The full article can be read here.