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EAST™ Cards Terms and Conditions



What these terms cover. These are the terms and conditions which apply to any use of the EAST cards where you have not purchased or ordered them directly e.g. where you have been provided with the cards at a conference or workshop and have not ordered or paid for them directly. 

Are you a business customer or a consumer? In some areas you will have different rights under these terms depending on whether you are a business or consumer. You are a consumer if:

you are an individual; and/or

you are buying products from us wholly or mainly for your personal use (not for use in connection with your trade, business, craft or profession).

Provisions specific to consumers only are in bold and those specific to businesses only are in italics.

If you are a business customer this is our entire agreement with you. If you are a business customer these terms constitute the entire agreement between us in relation to your use of the EAST cards. You acknowledge that you have not relied on any statement, promise, representation, assurance or warranty made or given by or on behalf of us which is not set out in these terms and that you shall have no claim for innocent or negligent misrepresentation or negligent misstatement based on any statement in this agreement. 


Who we are: References in these terms to “us”, “we” or “our” are references to BEHAVIOURAL INSIGHTS LTD a company registered in England and Wales under company number 08567792. Our registered office is at 58 Victoria Embankment, London, EC4Y 0DS and our registered VAT number in the United Kingdom is 240 547 425.

How to contact us: You can contact us by writing to us at  or Behavioural Insights Team, 58 Victoria Embankment, London, EC4Y 0DS. 


Where you have been provided with a pack of EAST cards free of charge by Behavioural Insights Ltd: 

The use of the products is free of charge. The use of the products requires the acceptance of these terms and conditions. Using the products indicates the user’s acceptance of these terms and conditions. 


Use of the products:  In using the products where they have been provided to you free of charge by us, you have the right to use them as set out in this clause. 

Intellectual property in the products:  The intellectual property contained in the products belongs to us. No intellectual property in the products is being transferred to you. 

Prohibited uses of the products:  You must not reproduce, copy, publish, rent, translate or alter the products without our prior written consent. You must also not alter or damage the product packaging, repackage or resell the product.  

Use of the products by a consumer: Any products are for your personal and private use only. If you obtain the products as an individual consumer but intend to use them within a business (for example, in your role as a sole trader, contractor, consultant, employee or director or otherwise of a business), you will be considered to be using the products as a business. 

Use of the products by a business:   Any products are for non-commercial use only. Non-commercial use means use which is not undertaken for commercial gain or profit or intended to produce works, goods or services for commercial use. Examples of non-commercial and acceptable use would include but are not limited to: (a) academic research; (b) internal training programmes for employees and staff; (c) education for school, college and university students. 

For the avoidance of doubt, use of the products in presentations, workshops or seminars which attendees have to pay to attend or which are being delivered to clients and/or potential clients is not permissible without permission from Behavioural Insights Limited.  

If in doubt whether your proposed use of the products is permissible in either a consumer or business capacity, please contact Behavioural Insights Ltd by email at If your proposed use is not permissible (i.e. because it is deemed to be commercial use), you must request permission to use the products for the purposes you require. In such circumstances, Behavioural Insights Ltd retains the right at its sole discretion to request you sign up to a licence and pay a licence fee. 

Results from the products: We do not guarantee that use of the products will produce any given outcome or have any particular effect. We are not responsible for any outcomes from the products or actions you make take when using the products, whether these were foreseeable or not.


We may withdraw the products: We may withdraw the products at any time without reference to you.  


How to tell us about problems: If you have any questions or complaints about the products, please contact us. You can write to us at or 58 Victoria Embankment, London, EC4Y 0DS.


In no event shall Behavioural Insights Ltd be liable for (i) any indirect, consequential or economic loss, and/or (ii) loss of profit, risk/replacement purchase, interruption of business, loss of production or contractual claims of third parties. 


You cannot transfer your rights to someone else: You may not transfer your rights or your obligations under these terms to another person.

Nobody else has any rights under this contract (except someone you pass your guarantee on to): This contract is between you and us. No other person shall have any rights to enforce any of its terms.

If a court finds part of this contract illegal, the rest will continue in force: Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

Even if we delay in enforcing this contract, we can still enforce it later: If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the products, we can still require you to make the payment at a later date.

Which laws apply to this contract and where you may bring legal proceedings if you are a consumer. These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts. If you live in Scotland you can bring legal proceedings in respect of the products in either the Scottish or the English courts. If you live in Northern Ireland you can bring legal proceedings in respect of the products in either the Northern Irish or the English courts. 

Which laws apply to this contract and where you may bring legal proceedings if you are a business. If you are a business, any dispute or claim arising out of or in connection with a contract between us or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales and the courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim.

Last Updated: January 2023