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  • Blog
  • 28th Sep 2023

Eye robot: Using simulated eye-tracking as a behavioural research technique

It has been said that eyes are the windows to the soul. But for BIT, eyes are better thought of as the doorways to behaviour. This is because looking at things is one of the most obvious ways to understand attention, and attention itself is one of the most important…

  • Blog
  • 25th Sep 2023

System 2: A human-centred and data-driven approach to tackling disadvantage

We’re excited to have set up a new applied research Not for Profit, System 2, with a launch mission focused on helping young Australians in disadvantage to thrive. System 2’s aim is to design, test and scale solutions to society’s biggest challenges, by drawing on behavioural science, co-design, data and…

  • Blog
  • 25th Sep 2023

Pilot findings from Phoenix Group’s Midlife MOT

The UK government’s “Midlife MOT” initiative aims to support individuals in midlife and is a review for workers in their 40s and 50s that helps them assess their finances, skills and health and helps to prepare for retirement and build financial resilience.

  • Blog
  • 13th Sep 2023

Pension Scams: Four ideas for how pension providers can protect pension savers

The impact of pension scams can be devastating for those affected. Beyond the financial loss - on average individuals lose £82,000 of their savings - the emotional and psychological repercussions can be profound. 

  • Blog
  • 7th Sep 2023

Keeping Household Water Quality Safe

In 2022, we used behavioral insights to help Chicago achieve a 52.8% lead testing kit return rate, which may be the highest in the nation (to the best of our knowledge).

  • Blog
  • 6th Sep 2023

New tools to reduce age bias in recruitment

We worked with the Centre for Ageing Better to develop solutions for age bias in recruitment as part of the Good Recruitment for Older Workers (GROW) programme. Today the report summarising our research and practical toolkit for employers are published. 

  • Blog
  • 14th Aug 2023

Moving to scale: highlights from year 2 of the gambling unit, and looking ahead to year 3

The past 12 months have seen big changes in the UK gambling space. The release of the white paper, of course, but also the largest fine for a gambling operator, partly for failing to protect those who gamble from harm. The end of these 12 months also marks the end…

  • Blog
  • 2nd Aug 2023

Do we want Net Zero or not? We do, but the UK’s ULEZ debacle highlights the political high-wire

Let's not back-track on sustainability - let's just get better at policy-making.

  • Blog
  • 27th Jul 2023

Empowering staff from the ground up

Empowering employees brings higher levels of job performance and satisfaction, but what actually works?

  • Blog
  • 19th Jul 2023

Using behavioural science to redesign customer water bills

Last year, the UK sweltered through its hottest summer on record, with droughts declared nationwide. And if this June - the hottest June since records began - is anything to go by, the signs point to this becoming a more regular occurrence in 2023 and beyond. It is a jarring…