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- 9th Mar 2023
How can influencers encourage sustainable behaviours?
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
- 8th Mar 2023
Testing digital interventions for sexual reproductive health service uptake in Kenya
For International Women’s Day, we’re sharing some of the lessons we’ve learned through our work in Kenya to encourage girls to access SRH services.
- 7th Feb 2023
Improving ethical behaviours online - working with young people to crack the code
Today is Safer Internet Day, the annual global initiative to bring communities together to improve online safety. Perhaps BIT’s biggest contribution in this space is the design and delivery of Digital Compass - a behaviourally informed programme designed with young people to help them behave ethically online.
- 25th Jan 2023
New flagship report: How to build a Net Zero society
Delivery of Net Zero isn’t just a technological or economic challenge. It represents and ultimately relies on social transformation.
- 24th Jan 2023
AI to BI: Using artificial intelligence in qualitative research in the Middle East
BIT used AI to co-create images for a campaign to encourage adults in the Middle East to share technical training opportunities with their children
- 20th Jan 2023
Would you support a tax on meat to encourage environmentally sustainable behaviours?
According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our diets are strongly rooted in our cultural and social values. Meeting sustainability targets will therefore require policies that make it…
- 18th Jan 2023
Do school exclusions increase crime?
Nearly 50% of the young people we observe in custody aged 15-17 experienced an exclusion while in Year 10, compared to 6% among pupils that do not end up in custody.
- 16th Jan 2023
New Results: Reducing food waste in the UAE's cafeterias
Ne'ma, UAE's National Food Loss and Waste Initiative (a collaboration of UAE's Ministry of Climate Change and Environment and the Emirates Foundation) asked BIT to build a picture of the behaviours driving the UAE’s food waste problem. BIT was then tasked with designing and testing interventions to tackle it.
- 13th Jan 2023
Gamified online stock trading harms consumers
Gamification tactics can have a strong impact on DIY investors, encouraging them to increase their trading frequency even when doing so is not in their best interest
- 10th Jan 2023
Anti-smoking policies have strong public support
Smoking is still the leading cause of preventable illness and premature death. Our new research shows there is significant public appetite for bold policies to support smoking cessation