Blog
29th Sep 2022
We need to talk about climate change. But how?
From a behavioural perspective, communicating climate change is rife with difficulties
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1-10 of 11 results
Blog
13th Oct 2022
Should banks encourage green behaviours?
Given the wealth of data they hold, banks are very well placed to provide timely and personalised advice on sustainability of purchases
Report
25th Jan 2023
How to build a Net Zero society
Tackling climate change is not only a moral and legal obligation but is the growth opportunity of the 21st century and is backed by huge public support
Report
15th Mar 2023
How to reduce food waste using three low-cost nudges
In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
Blog
29th Mar 2023
How can we encourage adoption of home energy efficiency measures?
The adoption of home retrofits (e.g. wall, floor, loft insulation) is also a behavioural challenge that we explored with the Sustainable Energy Authority of Ireland (SEAI).
Blog
5th Jun 2023
How can we build a Net Zero society?
To mark the World Environment Day, we’d like to tell you about our recent major sustainability event. To achieve the UK's net-zero targets, we need significant social and behavioural shifts. But how can we get there? To help answer this question, earlier this year, BIT released a new flagship report…
Blog
7th Jun 2023
Boosting the appeal of green skills and training: Findings from an online experiment
The UK's push for Net Zero by 2050 is reshaping employment, with some carbon-intensive jobs declining and new green jobs emerging. However, as outlined by the Green Jobs Taskforce, as well as in our own recent evidence review, there's a shortage of green skills in the UK’s labour market, and…
Blog
19th Jul 2023
Using behavioural science to redesign customer water bills
Last year, the UK sweltered through its hottest summer on record, with droughts declared nationwide. And if this June - the hottest June since records began - is anything to go by, the signs point to this becoming a more regular occurrence in 2023 and beyond. It is a jarring…
Report
26th Sep 2024
Understanding public support for Net Zero policies
We (The Behavioural Insights Team; BIT) were commissioned by the European Climate Foundation (ECF) and Nesta to better understand public attitudes to Net Zero policies, the factors that underpin support or opposition, and what can done in the way policies are designed to increase popularity.
Blog
17th Oct 2024
Net Zero communications, marketing and public engagement
Our new report, which assesses evidence from a fresh survey of British consumers with expert insights across climate, energy, and communications, past Net Zero projects, and real-world case studies, identifies 10 critical functions of communications, all of which we believe to be necessary to address barriers to pro-environmental action.