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- Blog
- 10th Oct 2018
Data sharing and the importance of choice architecture in healthcare: new results
GDPR has made us all more aware of how our personal data is shared and collected. But how much do we understand the data sharing choices presented to us? It’s a question especially relevant in the context of the UK National Health Service, which collects and analyses a range of…
- Blog
- 6th Apr 2018
Sugaring the Bill: why lower revenue from the sugar tax is probably a good thing
With the Sugar Tax in force across the UK from today, many people are discussing what costs may be passed on to consumers and how they will react. It’s an important question, but it misses the key way in which the sugar tax is likely to improve our nation’s health:…
- Blog
- 6th Mar 2018
20 per cent fewer calories by 2024: the new target from Public Health England
One in three children is leaving primary school overweight or obese. Last week we wrote about the launch of a new programme by Guy’s and St Thomas’ Charity that aims to change this fact. Today Public Health England added to the calls for action by revealing that children are consuming…
- Blog
- 18th Mar 2016
Sugar tax: how will it affect behaviour?
One of the most striking announcements in this week’s UK budget was the introduction of a new ‘soft drinks levy’ (quickly dubbed the sugar tax), which will come into force in 2018. New taxes aren’t usually associated with the Behavioural Insights Team - partly because BIT’s preference is to find…