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21-30 of 141 results

  • Blog
  • 21st Apr 2023

Bring your own bag

Many of us have been there. An estimated 100 billion plastic bags are used every year in the U.S., and fewer than 10% are recycled, contributing to a global plastic waste challenge.
  • Working paper
  • 5th Apr 2023

BIT Working Paper No. 001 / Two Interventions for mitigating the harms of Greenwashing on consumer perceptions.

Growing demand for environmentally friendly products has led to an increase in companies exaggerating their environmental credentials, a practice commonly referred to as “greenwashing.” To identify the impact of greenwashing, and to test potential interventions, we designed an online experiment featuring a series of three advertisements featuring hypothetical companies.
  • Blog
  • 29th Mar 2023

How can we encourage adoption of home energy efficiency measures?

The adoption of home retrofits (e.g. wall, floor, loft insulation) is also a behavioural challenge that we explored with the Sustainable Energy Authority of Ireland (SEAI).
  • Report
  • 15th Mar 2023

How to reduce food waste using three low-cost nudges

In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
  • Blog
  • 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
  • Podcast: Inside The Nudge Unit
  • 25th Jan 2023

Net Zero as the easy option

People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business
  • Report
  • 25th Jan 2023

How to build a Net Zero society

Tackling climate change is not only a moral and legal obligation but is the growth opportunity of the 21st century and is backed by huge public support
  • Blog
  • 25th Jan 2023

New flagship report: How to build a Net Zero society

Delivery of Net Zero isn’t just a technological or economic challenge. It represents and ultimately relies on social transformation.
  • Press release
  • 25th Jan 2023

Major new research from BIT shows UK public very supportive of steps and policies necessary to reach Net Zero

People are much more ready and willing to make sustainable changes than the current political narrative suggests
  • Blog
  • 20th Jan 2023

Would you support a tax on meat to encourage environmentally sustainable behaviours?

According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our diets are strongly rooted in our cultural and social values. Meeting sustainability targets will therefore require policies that make it…