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  • Blog
  • 27th Jun 2023

Beyond tech: The role of behavioural science in digital health apps

Digital health technologies, including health apps, have the potential to revolutionise healthcare delivery in the UK by improving patient outcomes, reducing costs, increasing efficiency, and making healthcare more accessible. For health apps to be effective, they must be designed with an understanding of human behaviour so that the digital services,…
  • Blog
  • 26th May 2023

What might NHS Trusts and other healthcare providers do next?

This week, we have shared our thoughts on how behavioural insights might be applied to the elective care backlog; tackling current demand as efficiently as possible, and reducing future short and long term demand. Today, we’re wrapping up with some final recommendations for NHS Trusts and other healthcare providers, and…
  • Blog
  • 25th May 2023

How can behavioural insights reduce future long term demand in the NHS?

Yesterday, we outlined thoughts on how behavioural insights might reduce future short term demand. Today, we’re highlighting some ways in which we might reduce future long term demand, including (i) maximising uptake of screening and preventative behaviours, (ii) maximising adherence to treatment, and (iii) increasing uptake of remote monitoring.
  • Blog
  • 24th May 2023

How can behavioural insights reduce future short term demand in the NHS?

Today, we’re highlighting some ways in which we might reduce future short term demand, including (i) reducing necessary referrals, follow-ups, and investigations, (ii) improving patient self-care and management, and (iii) supporting patients while they wait.
  • Blog
  • 23rd May 2023

How can behavioural insights tackle current NHS demand as efficiently as possible?

Today, we’re sharing thoughts on how we might tackle current NHS demand as efficiently as possible, focusing on (i) spreading demand by highlighting live availability, (ii) optimising pathways to ensure clinicians have the right information to make the best decisions, (iii) increasing system productivity, (iv) ensuring patients attend appointments, and…
  • Blog
  • 22nd May 2023

How can behavioural insights help reduce the elective care backlog in the NHS?

What can NHS trusts and healthcare providers do now and within their existing resources to reduce the backlogs they currently face? 
  • Academic publication
  • 19th May 2023

The impact of altering restaurant and menu option position on food selected from an experimental food delivery platform: a randomised controlled trial

This study tested whether repositioning foods and/or restaurant options in a simulated food delivery platform could help to reduce the energy content of users’ shopping basket.
  • Person

Riona Carriaga

Riona is an Associate Advisor at BIT Canada, where she applies behavioral insights to enhance health, wealth and happiness. Prior to joining BIT, she worked as a cognitive psychology researcher investigating financial shocks and gender bias, a human capital consultant, and a systems analyst for public health. Riona holds a…
  • Blog
  • 7th Apr 2023

Using behavioural insights to improve diabetes management in the Middle East

To mark World Health Day, we’re sharing the results of a trial helping people with diabetes in the Middle East and North Africa (MENA) region to reduce their blood sugar levels.
  • Blog
  • 17th Mar 2023

Behavioral science can help prevent the spread of fake news

In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.

Also available in: Español