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  • Academic publication
  • 1st Jun 2014

A warm glow in the after life? The determinants of charitable bequests

Abstract Using a unique field experiment we show that prompts to leave money to charity during the will-making process substantially increase the probability of making a bequest. Asking if the donor wants to leave money to charity doubles the proportion making a bequest; adding emotional and social cues trebles it.…

  • Blog
  • 15th May 2014

Behavioural Insights Team charity work wins award

The Behavioural Insights Team project on legacy giving, reported in our report "Applying Behavioural Insights to Charitable Giving", has won a Third Sector Business Charity Award for Charity Partnerships. As part of our collaboration with Remember a Charity, Co-Operative Legal Services and the University of Bristol, customers of CLS were…

  • Person

Dr Alex Gyani

Alex is the Director of Research and Methodology for APAC at the Behavioural Insights Team. He has been based in Sydney since 2014 and oversees the team’s research and evaluation work across Singapore, Australia and New Zealand. Since joining the team in 2012, he has worked in a diverse set…

  • Blog
  • 10th Feb 2014

(Pro-) social networks?

Our findings from charitable giving experiments suggest that online social networks could be a hotbed for snowballing donations. Here, users can advertise their donation activities and the quality of their chosen charities cheaply and directly to their friends. The personalisation of these messages could add weight to the fundraiser’s solicitation…

  • Person

Elspeth Kirkman

Based out of London, Elspeth is responsible for BIT's work on health, education, and local government. Prior to this role, she oversaw the establishment and growth of BIT’s North American office from New York. She has taught behavioural science at Harvard, acts as an expert advisor to a number of…

  • Person

Dr Michael Hallsworth

Dr Michael Hallsworth is Managing Director of BIT Americas. Before his current role, Michael led BIT's global work on health and tax for five years. Michael was previously a Senior Policy Advisor in the Cabinet Office of the UK government and has in-depth experience of both policy development and service…

  • Blog
  • 28th May 2013

Behavioural Insights and Charitable Giving

Charity comes from the heart. Yet some influences, seemingly unrelated to our altruistic preferences, can significantly impact how much and how often we give. In partnership with a number of organisations, including the Charities Trust and the Charities Aid Foundation, we’ve published a paper on the Application of Behavioural Insights…

  • Report
  • 24th May 2013

Applying Behavioural Insights to Charitable Giving

Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences.

  • Academic publication
  • 21st May 2013

Non-Standard Matches and Charitable Giving

Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. However, these incentives may not be efficient.

  • Blog
  • 18th Dec 2012

Peer effects and positive affect in charitable giving

In a Christmas lecture, Warwick University Economics Professor, Kimberley Scharf, has called on the public to give more money to charity - and not just for the sake of the charities. In line with current research in behavioural economics and psychology, Professor Scharf argues that "not only will you help…