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- Blog
- 10th Feb 2014
(Pro-) social networks?
Our findings from charitable giving experiments suggest that online social networks could be a hotbed for snowballing donations. Here, users can advertise their donation activities and the quality of their chosen charities cheaply and directly to their friends. The personalisation of these messages could add weight to the fundraiser’s solicitation…
- Person
Elspeth Kirkman
Elspeth joined BIT while it was still part of the Cabinet Office. During her time with BIT she held various roles, including overseeing health and education work and setting up and leading the North American office. She is the author of two books relating to behavioural science: Behavioral Insights (2020,…
- Person
Dr Michael Hallsworth
Dr Michael Hallsworth is Managing Director of BIT Americas. Before his current role, Michael led BIT's global work on health and tax for five years. Michael was previously a Senior Policy Advisor in the Cabinet Office of the UK government and has in-depth experience of both policy development and service…
- Report
- 24th May 2013
Applying Behavioural Insights to Charitable Giving
Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences.
- Academic publication
- 21st May 2013
Non-Standard Matches and Charitable Giving
Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. However, these incentives may not be efficient.
- Blog
- 18th Dec 2012
Peer effects and positive affect in charitable giving
In a Christmas lecture, Warwick University Economics Professor, Kimberley Scharf, has called on the public to give more money to charity - and not just for the sake of the charities. In line with current research in behavioural economics and psychology, Professor Scharf argues that "not only will you help…