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  • Blog
  • 10th Nov 2015

Automatic Enrolment and Pensions: a behavioural success story

Last week, the National Audit Office (the Government’s financial watchdog) published a report on a major government programme. If its subject had been a programme with a big overspend or a lengthy delay, it might have got a lot of attention. But this report got next to no pick up in the…

  • Blog
  • 2nd Dec 2015

Can psychology help reduce the gap between the rich and poor kids?

Robert Putnam, Harvard Professor and author of Bowling Alone and several other important works, came in to BIT last week to discuss his new book - Our Kids. His latest work reflects on the growing gulf between the lives and expectancies of the rich and poor youth in today’s America.…

  • Publication
  • 8th Dec 2015

A head for hiring: the behavioural science of recruitment and selection

This report, written for the CIPD by the Behavioural Insights Team, outlines ways in which harnessing knowledge about how we actually behave can help those engaged in recruitment to improve outcomes for organisations.

  • Blog
  • 26th May 2016

Applying behavioural insights to regulated markets

It’s clear that regulated markets are not currently delivering the best outcomes for UK consumers. In the UK, we are collectively overpaying for mobile phone contracts by £355 million a year and almost 9.5 million households would be able to save over £300 each year by switching energy provider. In…

  • Report
  • 26th May 2016

Applying behavioural insights to regulated markets

In this report we set out a new vision, arguing that placing behavioural insights at the heart of regulation will reap significant benefits for consumers.

  • Blog
  • 16th Aug 2016

Designing a behaviourally informed banking market

Last week the Competition and Markets Authority (CMA) published the final report of their retail banking market investigation. The CMA has identified that currently, only a tiny proportion of customers switch to a different bank in any year; despite the fact that many of them could save about £90 a…

  • Blog
  • 6th Oct 2016

Setting smarter defaults for workplace pensions

By changing the default from opt-in to opt-out, automatic enrolment is successfully reversing the long-term decline in the number of people saving into workplace pensions in the UK. Opt-out rates have been between 8 and 14 per cent, rather than the 28 per cent the Department for Work and Pensions…

  • Publication
  • 20th Oct 2016

Poverty and decision-making: How behavioural science can improve opportunity in the UK

This report puts forward 18 recommendations on how behavioural science can improve opportunity in the UK in six key policy areas: consumer credit; rainy day savings; employment; welfare entitlements; child development; and post-secondary education.

  • Blog
  • 23rd Jan 2017

Boosting economic growth

One area where behavioural economics has had surprisingly little impact – rather ironically - has been economic policy. The UK’s Industrial Strategy, published today, starts to change this. Adam Smith wrote extensively of the role of sentiment. Keynes highlighted how shocks and booms are driven by ‘animal spirits’. More recent…

  • Person

Nida Broughton

Nida Broughton is co-Director of Economic Policy at the Behavioural Insights Team. She oversees BIT's work across consumer policy, business regulation, economic growth, sustainability and EDI. Nida and her team work with partners across the public, private and third sector to apply behavioural science to tackle social impact challenges: improving…