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- Blog
- 30th Sep 2021
Improving people’s risk perception of coronavirus
What factors affect how people perceive risk? And can we design interventions that help to make risk perception more accurate?
- Blog
- 29th Sep 2021
The public has a good understanding of coronavirus risk, but there are still big misconceptions
On ‘Freedom Day’ (July 19th 2021) England entered a new phase in its approach to managing coronavirus. Instead of legislation mandating behaviours, guidance will help people use their own judgement to make risk-based decisions. This change means it is especially important for policymakers to understand how people think about coronavirus risk.…
- Press release
- 15th Sep 2021
Behavioural Insights Team launches Gambling Policy & Research Unit
The Gambling Policy & Research Unit is a dedicated team of specialists with a mandate to develop and rigorously test methods and approaches that will significantly reduce harms in the UK’s £14 billion gambling market
- Blog
- 9th Sep 2021
More than a moment: BIT’s dedication to improving wellbeing
The field of wellbeing represents a classical behavioral "failure", with people misperceiving the choices that will increase their happiness and wellbeing
- Blog
- 1st Sep 2021
Shouting into the void: The importance of engagement for safety messaging in the gig economy
In this time of COVID-19, we’ve seen the rise of a new hero: the food delivery worker (FDW). FDWs brave the streets and keep us well fed from our local restaurants as we move in and out of lockdowns. But the work of an FDW can be dangerous, and until…
- Report
- 24th Aug 2021
Using edutainment to encourage COVID helpline calls in the presence of stigma
Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.
- Blog
- 24th Aug 2021
Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment
As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…
- Blog
- 19th Aug 2021
The good kind of null? Training village doctors in Bangladesh to fight COVID-19
“Village doctors” are the primary healthcare providers for many Bangladeshis, but their qualifications and expertise can vary considerably. In the wake of the coronavirus pandemic, the role of village doctors has expanded to pandemic preventers and the advice they provide has become a matter of public health. With that in…
- Blog
- 30th Jul 2021
What’s in a leaderboard?
In the last week, you may have found that a leaderboard has become an unexpected addition to your morning routine. Every morning you now wake up, pick up your phone and check where your country sits on the Olympic medal table. Although they look simple, leaderboards can have a big…
- Blog
- 17th Jun 2021
Podcast: COVID vaccines & tech repairability
Working with mayors across the US on engaging with people who are cautious or unwilling to get a COVID-19 vaccine and supporting the French government's plans to promote a more sustainable and circular economy by encouraging people to repair rather than replace tech products.