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  • Person

Ben Lethbridge

Ben is the Head of Growth at BIT. He has over 12 years experience in the mobile technology industry. Most recently Ben headed up the big data work that EE were delivering to the transport and infrastructure sector, creating new partnerships and delivering insights for government departments such as Highways…

  • Blog
  • 11th May 2018

The benefits of rebalancing childcare

Kids in Finland are unique among their international counterparts - they are the only children to spend more time with their dads than with their mums. Could the Finnish model of childcare have lessons for the rest of us? Some research suggests that kids who spend time with their fathers…

  • Report
  • 21st Mar 2018

The impact of improved transparency of foreign money transfers for consumers and SMEs

Final report

  • Blog
  • 8th Mar 2018

What employers should do about their gender pay gaps

For the first time in history, employers with 250 or more employees in the UK are required by law to publicly report their gender pay gaps. The gender pay gap is not the same as unequal pay. Unequal pay means paying men and women differently for performing similar work (and…

  • Blog
  • 1st Feb 2018

Why text?

At BIT, we send a lot of text messages. It’s not just us - other behavioural scientists use them a lot too. In fact, you could wonder aloud whether we have any other ideas. In the last six years we’ve used text messages to increase fine repayments, GCSE pass-rates, University…

  • Blog
  • 8th Nov 2017

Global funders back Applied, first spin out from the Behavioural Insights Team

We are delighted to announce that Applied, the online recruitment tool spun out from the Behavioural Insights Team, has successfully raised funding which will enable it to scale its operations worldwide. Applied started as a project within BIT, when we began to change our internal hiring practices in line with…

  • Blog
  • 26th Oct 2017

Test+Build for Charities: a new tool to support volunteering and fundraising

It’s been three months since we launched Test+Build, our venture that helps organisations design their own interventions informed by behavioural science and then test them with a randomised controlled trial. We’re currently working with 5 organisations on issues such as tax compliance to get trials up and running. Now we’re…

  • Report
  • 19th Oct 2017

The Behavioural Insights Team Update Report 2016-17

This report sets out the latest findings from the Behavioural Insights Team and its global partners between September 2016 and August 2017.

  • Blog
  • 16th Oct 2017

Helping everyone reach their potential: new education results

A successful education system is one in which everyone is helped to reach their potential. Behavioural science can help us better understand and tackle the barriers that people of all ages face, regardless of the route they choose to pursue. Today we are sharing with you two results that demonstrate…

  • Blog
  • 29th Jun 2017

Hiring, honeybees and human decision-making

Dozens of studies have shown that the choices we make over what we eat, how we save, and even how we vote can be affected by how those choices are presented: their ‘choice architecture’. Research has found, for example, that the order of candidates’ names on a ballot sheet can…