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BI Venture


TEST + Build provides a way for users to tackle challenges drawing on BIT’s years of experience. TEST + Build is a digital platform that enables organisations to apply insights from behavioural science to their live communication projects. It provides users with the tools to design more behaviourally informed letters, emails and text messages and with support from BIT, helps them test these designs with a randomised controlled trial.

So far, TEST + Build has partnered with nine organisations (both private and public sector clients) to help send out over 62,000 communications. 

Find out more about Test + Build