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- Academic publication
- 20th Mar 2023
A manifesto for applying behavioural science
This manifesto for the future of applied behavioural science looks at the challenges facing the field and sets out ten proposals to address them.
- Blog
- 17th Mar 2023
Behavioral science can help prevent the spread of fake news
In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.
Also available in: Español
- Blog
- 17th Mar 2023
Las ciencias del comportamiento pueden ayudar a prevenir la difusión de noticias falsas
En un estudio realizado en 2022, logramos reducir la susceptibilidad a las noticias falsas. Utilizando videos basados en las ciencias del comportamiento, redujimos la intención de las personas de compartir desinformación sobre la educación en salud sexual y reproductiva (también conocida como la educación sexual integral, o ESI), aumentamos sus…
Also available in: English
- Report
- 16th Mar 2023
How to improve workplace equity: Evidence-based actions for employers
Advancing equity in the workplace is an urgent priority for employers. But it’s hard to know what strategies actually work and are worth investing in.
- Blog
- 15th Mar 2023
How to improve quality of work using Behavioural Insights
The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.
- Report
- 15th Mar 2023
How to reduce food waste using three low-cost nudges
In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
- Blog
- 9th Mar 2023
How can influencers encourage sustainable behaviours?
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
- Podcast: Inside The Nudge Unit
- 25th Jan 2023
Net Zero as the easy option
People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business
- Report
- 25th Jan 2023
How to build a Net Zero society
Tackling climate change is not only a moral and legal obligation but is the growth opportunity of the 21st century and is backed by huge public support
- Blog
- 25th Jan 2023
New flagship report: How to build a Net Zero society
Delivery of Net Zero isn’t just a technological or economic challenge. It represents and ultimately relies on social transformation.