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  • Blog
  • 15th Mar 2023

How to improve quality of work using Behavioural Insights

The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.

  • Report
  • 15th Mar 2023

How to reduce food waste using three low-cost nudges

In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.

  • Report
  • 16th Mar 2023

How to improve workplace equity: Evidence-based actions for employers

Advancing equity in the workplace is an urgent priority for employers. But it’s hard to know what strategies actually work and are worth investing in.

  • Blog
  • 17th Mar 2023

Behavioral science can help prevent the spread of fake news

In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.

Also available in: Español

  • Blog
  • 17th Mar 2023

Las ciencias del comportamiento pueden ayudar a prevenir la difusión de noticias falsas

En un estudio realizado en 2022, logramos reducir la susceptibilidad a las noticias falsas. Utilizando videos basados en las ciencias del comportamiento, redujimos la intención de las personas de compartir desinformación sobre la educación en salud sexual y reproductiva (también conocida como la educación sexual integral, o ESI), aumentamos sus…

Also available in: English

  • New publication
  • 20th Mar 2023

A Manifesto for Applying Behavioral Science

10 new proposals to enable behavioural science to truly fulfill its potential for improving lives and societies

  • Academic publication
  • 20th Mar 2023

A manifesto for applying behavioural science

This manifesto for the future of applied behavioural science looks at the challenges facing the field and sets out ten proposals to address them.

  • Blog
  • 24th Mar 2023

New podcast: From Nudge to…where now?

BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work

  • Report
  • 28th Mar 2023

Improving progression opportunities for women in low-paid and low-skill jobs

This report presents the findings of a research programme on the barriers faced by women in low-paid and low-skill work in the UK, alongside potential solutions. The research, conducted by the Behavioural Insights Team (BIT), was part of a global research programme focused on the UK, France, Spain, and South…

  • Report
  • 28th Mar 2023

Améliorer les possibilités de progression des femmes se trouvant dans des emplois faiblement rémunérés et peu qualifiés en France

Résumé Ce rapport présente les résultats d'un programme de recherche sur les obstacles auxquels se heurtent les femmes occupant des emplois faiblement rémunérés et peu qualifiés en France, ainsi que des solutions potentielles. L'étude, menée par le Behavioural Insights Team (BIT), fait partie d'un programme de recherche mondial portant sur…