Whether navigating T&Cs, choosing a credit card, or switching energy provider, consumers are often faced with similar challenges. We want markets to be fair and to work for everyone, especially the most vulnerable.
We work with governments, regulators and industry to design markets to deliver good value, meaningful choices and quality for consumers, particularly as they evolve in the digital age. We also use behavioural insights to help consumers save, manage their credit and plan for their retirement.
Featured work
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Gamified online stock trading harms consumers
Gamification tactics can have a strong impact on DIY investors, encouraging them to increase their trading frequency even when doing so is not in their best interest
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Atypical paths to play: Women, ethnic minorities & gambling related harms
Historically, gambling research has focused on the white male gambler. However this risks neglecting the growing number of women and ethnic minorities who are experiencing gambling harms
