According to the Federal Trade Commission, consumer reports of fraud are at an all-time high, with over $5.8 billion lost. And that’s just in the United States.
What makes online scams so effective? How can companies empower people to avoid them? A deep understanding of human behavior can help.
Join us for our first session of BIT’s new Private Sector webinar series on Monday, June 28 at 12pm EST (5pm GMT) to learn about applying behavioral insights to reduce online fraud and promote cybersecurity.
Lis Costa, BIT UK’s Managing Director, will be there, speaking on the role of behavioral science in addressing challenges created by our increasingly digital world.
She’ll be joined by Professor Eugen Dimant of University of Pennsylvania’s Center for Social Norms and Behavioral Dynamics, who will share research and insights on promoting honesty and increasing cybersecurity compliance.
Attendees will also learn about behavioral interventions that have advanced online safety. We’ll share evidence-based ideas and recent BIT case studies from France, the UK, and the US where we’ve…
- Pretended to sell coffee machines on a fake website to teach people about how to avoid real scams and phishing attacks
- Leveraged regret aversion (our tendency to choose options that minimize the amount of regret we might feel in the future) to encourage businesses to get security scans and patch vulnerabilities in their websites
- Reduce “soft fraud” by encouraging honesty and accuracy when people submit information online
If you’re responsible for reducing fraud and/or ensuring cybersecurity measures are followed at your organization, we think this session will be particularly useful for you.
We hope to see you on June 28th at 12pm EST (5pm GMT)!