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Dr Janna Ter Meer

Head of Product, Predictiv

Janna is Head of Product of Predictiv, BIT’s online experiment platform. She leads on the design and validation of test templates based on latest academic research and modifying templates to reflect client needs. In her work on Predictiv and at BIT, Janna has supported clients such as the UK’s Money Advice Service on improving the financial capabilities of vulnerable groups. Other clients include HM Treasury, the Department for Education, NHS Digital, Greater Manchester Combined Authority and the Government of Indonesia. Janna holds a Ph.D. in Behavioural and Experimental Economics from the University of Cologne and a M.Sc. from the London School of Economics.