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Hugo Harper


Hugo is the Mission Director for Nesta’s A Healthy Life mission and leads BIT’s work on Health in the UK.  He has been with the team for the last 9 years running projects with the Department of Health and Social Care, NHS England, Public Health England and Cabinet Office.

He has worked behavioural insights to a large range of implementation and policy issues, but has a particular interest in obesity. During the pandemic Hugo spent almost all his time on the Covid-19 response and sat on the SAGE sub-group SPI-B.

He has spent time in both Singapore and Australia developing the adoption of a more behavioural approach to policy implementation, including several projects for the Singaporean Prime Minister’s Office.

Hugo holds an MSc, with distinction, in Behavioural and Economic Sciences from the University of Warwick, as well as a BA in Psychology and Physiology from Oxford University.