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Our latest research on smoking and vaping highlights the need for public health interventions to address misconceptions and respond to people's reasons for quitting.
We designed and tested a WhatsApp chatbot to understand whether two-way interactive messaging incorporating behaviourally informed functionalities could perform better than one-way message reminders. We ran a large-scale preregistered randomized controlled trial with 249,705 participants in Argentina, measuring vaccinations using Ministry of Health records.
Also available in: Español
LONDON, 18 October 2024 - A team of international researchers co-led by the Behavioural Insights Team (BIT) and Argentina’s Behavioural Insights and Public Policy Unit, has found that a behaviourally-informed chatbot more than tripled COVID-19 vaccine uptake compared to a control group.
Diseñamos y probamos un chatbot de WhatsApp para entender si la comunicación interactiva bidireccional, que incorpora funcionalidades informadas por el comportamiento, podría funcionar mejor que los recordatorios de mensajes unidireccionales. Llevamos a cabo un ensayo controlado aleatorizado y preinscrito a gran escala con 249.705 participantes en Argentina, midiendo las vacunaciones…
Also available in: English
With over a decade of consulting experience, I have led 400 transformative projects worldwide, focusing on the application of behavioral science to create high-impact social interventions and strategies. My work integrates data analytics and experimental psychology to shape project management, product development, and strategic planning. Currently directing efforts in Latin…
Emily is an Associate Advisor within the Health and Wellbeing team at BIT's London office. Prior to joining BIT, Emily worked as a Clinical Psychologist for the NHS, specialising in working with individuals with neurological illnesses and disability. Emily holds a Doctorate in Clinical Psychology and a BA in Experimental…
Jess is a senior policy advisor in our Rapid Insights Team - a joint policy venture with Nesta, that brings together new research and expertise from both organisations to address pressing policy challenges. She leads the team's work on health, and is also currently leading our trial on the use…
Mia is an Advisor in the International Programmes Team. Prior to joining BIT, Mia worked for the United Nations Development Programmes as a Communications Officer. Her work to date with BIT has focused on the application of behavioral insights to a broad range of policy challenges. These include anti-corruption, gender…
In 2022, we used behavioral insights to help Chicago achieve a 52.8% lead testing kit return rate, which may be the highest in the nation (to the best of our knowledge).
Riona is an Associate Advisor at BIT Canada, where she applies behavioral insights to enhance health, wealth and happiness. Prior to joining BIT, she worked as a cognitive psychology researcher investigating financial shocks and gender bias, a human capital consultant, and a systems analyst for public health. Riona holds a…
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