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Vy is an Advisor in the Energy, Environment and Sustainability team. Prior to joining BIT, Vy worked as a behavioural science researcher at BeHive Consulting, where she led projects across public and private sectors, focusing on initiatives that promote sustainable development goals. She supported clients in addressing behavioural challenges using…
BIT and Smart Energy GB’s new report shines a spotlight on how essential public engagement is for the Net Zero mission. It identifies 10 key areas to focus activity and action - grouped under our “4As” model of Awareness, Acceptance, Access and Adoption.
BIT and Rewiring America partnered to identify messages that inspire and enable climate-concerned people to take action toward electrifying. We used our online platform, Predictiv, to test messages aimed at influencing people’s self-efficacy, interest and knowledge about electrification actions.
Promoting repair rather than replacement of faulty products is a major challenge for more sustainable consumption. In France, only 40% of electronic and electrical products that break down are repaired each year.
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Ambika is an Associate Advisor in the International Programmes cluster, positioned within the Energy, Environment & Sustainability team. Prior to joining BIT, Ambika completed the MSc Behaviour Change at University College London. She has a professional background in ed-tech and career counselling. She holds a BA in Psychology from Lady…
Is it truly feasible for individuals and communities to adopt such a lifestyle, and what role can behavioural sciences play in improving the uptake of sustainable practices?
In 2022, we used behavioral insights to help Chicago achieve a 52.8% lead testing kit return rate, which may be the highest in the nation (to the best of our knowledge).
Last year, the UK sweltered through its hottest summer on record, with droughts declared nationwide. And if this June - the hottest June since records began - is anything to go by, the signs point to this becoming a more regular occurrence in 2023 and beyond. It is a jarring…
With such a large shift in public action needed, and a lack of strong public understanding of green behaviours, it’s clear that public engagement, information and effective communications are a vital foundation. .
Lindsay is an Advisor at BIT Americas, where her work focuses on improving unemployment insurance programs across the country. Before joining BIT, Lindsay worked at Princeton University’s Behavioral Science for Policy Lab on research around sustainability, energy policy, and social norms. Prior to her career transition into behavioral science, Lindsay…
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