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  • Report
  • 15th Mar 2023

How to reduce food waste using three low-cost nudges

In 2022, BIT worked with Ne'ma, the UAE's National Food Waste and Loss Initiative, to test three nudges to reduce food waste in hotel restaurants. The results were stunning: the nudges reduced food waste by up to 44% without affecting customer satisfaction.
  • Blog
  • 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
  • Podcast: Inside The Nudge Unit
  • 25th Jan 2023

Net Zero as the easy option

People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business
  • Report
  • 25th Jan 2023

How to build a Net Zero society

Tackling climate change is not only a moral and legal obligation but is the growth opportunity of the 21st century and is backed by huge public support
  • Blog
  • 25th Jan 2023

New flagship report: How to build a Net Zero society

Delivery of Net Zero isn’t just a technological or economic challenge. It represents and ultimately relies on social transformation.
  • Press release
  • 25th Jan 2023

Major new research from BIT shows UK public very supportive of steps and policies necessary to reach Net Zero

People are much more ready and willing to make sustainable changes than the current political narrative suggests
  • Blog
  • 20th Jan 2023

Would you support a tax on meat to encourage environmentally sustainable behaviours?

According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our diets are strongly rooted in our cultural and social values. Meeting sustainability targets will therefore require policies that make it…
  • Blog
  • 16th Jan 2023

New Results: Reducing food waste in the UAE's cafeterias

Ne'ma, UAE's National Food Loss and Waste Initiative (a collaboration of UAE's Ministry of Climate Change and Environment and the Emirates Foundation) asked BIT to build a picture of the behaviours driving the UAE’s food waste problem. BIT was then tasked with designing and testing interventions to tackle it.
  • Blog
  • 3rd Jan 2023

New survey shows a UK energy-saving campaign is much needed

As the Northern Hemisphere’s heating season continues amid the biggest energy crisis since the 1970s, BIT conducted a survey with 2,022 UK home-owners and renters on views of energy saving
  • Blog
  • 20th Dec 2022

Carbon Offsetting at BIT

BIT's committment to offsetting emissions from our flights and office energy consumption until we are carbon negative