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Deelan Maru
Deelan is BIT’s Policy Advisor to the President & Founding Director. He supports the President across the full range of policy areas BIT works on. Before taking on this role, Deelan was a Policy Advisor working across consumer and business policy. He led the financial services workstream within BIT’s Gambling…
- Report
- 1st Feb 2022
Use Behavioural Market Design to recalibrate the gambling market
When they work well, markets are powerful drivers of higher living standards. They give suppliers strong incentives to compete to provide the best value for money to consumers, through lower prices, higher quality, and innovation. The UK gambling sector almost doubled in 10 years from 2009-2019, and this rate of…
- Person
Rachel O'Boyle
Rachel is an Advisor based in the London office. She is part of the Consumer and Business Markets team and focuses on innovation and emerging markets. Prior to joining BIT, Rachel worked in the environmental sector as a Sustainability and Research Analyst. She holds a first class joint Honours in…
- Blog
- 23rd Feb 2022
The Gambling Policy & Research Unit
In September, we launched the Gambling Policy & Research Unit to design, test and scale solutions to reduce gambling harm. Since then we’ve been busy!
- Blog
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- Blog
- 29th Jun 2022
Defaulting deposits, limiting harm
As other initiatives and tools to reduce and prevent gambling harm are under consideration, implementing default deposit limits across platforms can have a positive impact right away
- Blog
- 6th Jul 2022
Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There are flashing lights and the sound of games being won, you can feel the energy. There are no clocks or…
- Press release
- 6th Jul 2022
Gambling operators must do more to protect the welfare of their customers
Online gambling companies in the UK are failing to prioritise the welfare of their customers according to a landmark new report from the Behavioural Insights Team (BIT) which is published today. BIT’s Gambling Policy & Research Unit (GPRU), ran a rigorous behavioural risk audit of 10 of the UK’s leading…
- Report
- 9th Sep 2022
Lower-risk gambling guidelines
The lower-risk gambling guidelines (LRGGs) were developed and introduced in Canada in 2021, providing guidance to gamblers on the amount of money, time and number of different types of gambling activity they should conduct to reduce their risk of gambling harm. They were compiled by comparing gambling involvement with gambling related harm…
- Report
- 16th Sep 2022
Assessment of consumer demand for gambling industry transparency
BIT ran an online experiment with a sample of 2,034 UK frequent gamblers to better understand what information consumers value when choosing a gambling operator to bet with. The top two attributes that people who gamble favour are price and value, and customer service information. However, there were overall only…