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- Press release
- 15th Sep 2021
Behavioural Insights Team launches Gambling Policy & Research Unit
The Gambling Policy & Research Unit is a dedicated team of specialists with a mandate to develop and rigorously test methods and approaches that will significantly reduce harms in the UK’s £14 billion gambling market
- Blog
- 4th Aug 2021
Making gambling safer: Can deposit limit tools be improved with commitment devices?
This is blog 3 in our series highlighting BIT’s work to-date on how behavioural insights may be useful in reducing gambling harms through safer gambling tool innovation. Previous blogs in this series cover our field trials on improving the uptake of safer gambling tools, and how high anchors may influence…
- Blog
- 20th Jan 2021
Making gambling safer: deposit limit tools and the anchoring effect
The Behavioural Insights Team has today launched its new report on how to improve the industry-standard safer gambling tools that are designed to help people control how much they spend. We found that people who gamble reduce their spending limits by almost half once industry-set options are removed from view.…
- Blog
- 24th Nov 2020
Making gambling safer: improving the uptake and design of tools to help people control their gambling
In 2017, the Behavioural Insights Team was commissioned by GambleAware to explore whether behavioural science could help to reduce risky gambling. We set out on a wide range of research activities to investigate the topic, such as literature reviews, data analysis and behavioural audits of online operators.
- Person
Ruth Persian
Ruth Persian heads up BIT UK’s Financial Behaviour Team and Gambling Policy & Research Unit (GPRU). She has extensive experience in designing behavioural insights interventions and impact evaluations, having worked on over 15 behavioural insights projects in more than 10 countries, covering policy areas from revenue collection to financial inclusion.…