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- Blog
- 6th Jul 2022
Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There are flashing lights and the sound of games being won, you can feel the energy. There are no clocks or…
- Blog
- 29th Jun 2022
Defaulting deposits, limiting harm
As other initiatives and tools to reduce and prevent gambling harm are under consideration, implementing default deposit limits across platforms can have a positive impact right away
- Blog
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- Blog
- 23rd Feb 2022
The Gambling Policy & Research Unit
In September, we launched the Gambling Policy & Research Unit to design, test and scale solutions to reduce gambling harm. Since then we’ve been busy!
- Person
Rachel O'Boyle
Rachel is an Advisor based in the London office. She is part of the Consumer and Business Markets team and focuses on innovation and emerging markets. Prior to joining BIT, Rachel worked in the environmental sector as a Sustainability and Research Analyst. She holds a first class joint Honours in…
- Report
- 1st Feb 2022
Use Behavioural Market Design to recalibrate the gambling market
When they work well, markets are powerful drivers of higher living standards. They give suppliers strong incentives to compete to provide the best value for money to consumers, through lower prices, higher quality, and innovation. The UK gambling sector almost doubled in 10 years from 2009-2019, and this rate of…
- Person
Deelan Maru
Deelan is BIT’s Policy Advisor to the President & Founding Director. He supports the President across the full range of policy areas BIT works on. Before taking on this role, Deelan was a Policy Advisor working across consumer and business policy. He led the financial services workstream within BIT’s Gambling…
- Person
Lauren Leak-Smith
Lauren is a Senior Advisor in consumer and business markets, based in the London office. Part of her role involves a specialism in reducing gambling-related harms within BIT's Gambling Policy and Research Unit. Prior to joining BIT, Lauren was a Behavioural Insights Analyst at Ofgem, working across energy decarbonisation, compliance,…
- Person
Louis Shaw
Louis is part of the research team at BIT, working primarily with the Gambling Policy and Research Unit (GPRU). He is mostly involved in the design and evaluation of behavioural interventions with gambling operators and banking firms to reduce gambling-related harms. Prior to joining BIT, Louis studied the MPhil in…
- Press release
- 15th Sep 2021
Behavioural Insights Team launches Gambling Policy & Research Unit
The Gambling Policy & Research Unit is a dedicated team of specialists with a mandate to develop and rigorously test methods and approaches that will significantly reduce harms in the UK’s £14 billion gambling market