• Blog
• 9th Dec 2022

Atypical paths to play: Women, ethnic minorities & gambling related harms

Historically, gambling research has focused on the white male gambler. However this risks neglecting the growing number of women and ethnic minorities who are experiencing gambling harms

• Current project

Exploring the impact of feedback on gambling behaviour

In year 2 of the Gambling Policy and Research Unit, we are exploring how consumers engage with and use gambling management tools offered by Gambling operators. One focus of ours is on the potential impact of providing feedback to customers regarding their gambling behaviour, in the form of activity statements.…

• Blog
• 27th Apr 2023

High stakes for gamblers

After six ministers, four culture secretaries and too many years of waiting, the gambling white paper is finally here. Policy reviews tend not to set the pulse racing, but this one has the potential to make a real difference for a very vulnerable group of people. 

• Report
• 3rd May 2023

Using behavioural insights to increase uptake of remote gambling support and treatment

This report sets out potential barriers and enablers to accessing gambling support and treatment, and has explored ways behavioural insights can be used to improve uptake of gambling support and treatment services.

• Blog
• 18th May 2023

We analysed the design features of 100 slot game adverts—here’s how

We analysed 100 slot game ads — and found dozens of behavioural biases

• Report
• 18th May 2023

Features Used in Online Slot Game Adverts

This report from BIT's Gambling Policy & Research Unit involved a study of 100 online slot game adverts from August 2022 to February 2023, looking for features that could mislead people or encourage them to gamble more than they can afford.  The most common features in slot game adverts found…

• Report
• 30th May 2023

What can gambling support providers do to increase service uptake?

Roughly 4 in 10 people who have the greatest need for gambling treatment and support do not seek any form of treatment, advice or support. The Behavioural Insights Team’s (BIT) Gambling Policy and Research Unit (GPRU) collaborated with the TalkBanStop (TBS) to develop recommendations for how support service providers can…

• Person

Dan Myles

• Policy proposal
• 1st Aug 2023

Using behavioural market design to align gambling operator incentives with consumer interests

This discussion paper presents ideas to reduce gambling harm by reshaping the market. In the UK gambling market, incentives are not strong enough for operators to prevent gambling harm, apart from at the extreme ends. A well-designed market would align operator incentives with improving consumer welfare and well-being.

• Blog
• 14th Aug 2023

Moving to scale: highlights from year 2 of the gambling unit, and looking ahead to year 3

The past 12 months have seen big changes in the UK gambling space. The release of the white paper, of course, but also the largest fine for a gambling operator, partly for failing to protect those who gamble from harm. The end of these 12 months also marks the end…