
Aisling Ní Chonaire
Former Head of Consumer and Business Markets
Executive summary
This discussion paper presents ideas to reduce gambling harm by reshaping the market. In the UK gambling market, incentives are not strong enough for operators to prevent gambling harm, apart from at the extreme ends. A well-designed market would align operator incentives with improving consumer welfare and well-being.
We explore two approaches that have been used as levers in other markets:
Our current view is that the first approach has benefits but is unlikely to be sufficient on its own to reshape the market, and that a combination of both approaches is likely to be most effective.
We welcome feedback on this discussion paper. Our next steps are to work with stakeholders to shape new research and pilots to help inform policymaker decisions on what should be done to reshape the market.
Former Head of Consumer and Business Markets
Senior Advisor
Senior Advisor
Managing Director, UK (interim)
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