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Ruth Persian
Ruth Persian heads up BIT UK’s Financial Behaviour Team and Gambling Policy & Research Unit (GPRU). She has extensive experience in designing behavioural insights interventions and impact evaluations, having worked on over 15 behavioural insights projects in more than 10 countries, covering policy areas from revenue collection to financial inclusion.…
- Blog
- 24th Nov 2020
Making gambling safer: improving the uptake and design of tools to help people control their gambling
In 2017, the Behavioural Insights Team was commissioned by GambleAware to explore whether behavioural science could help to reduce risky gambling. We set out on a wide range of research activities to investigate the topic, such as literature reviews, data analysis and behavioural audits of online operators.
- Blog
- 20th Jan 2021
Making gambling safer: deposit limit tools and the anchoring effect
The Behavioural Insights Team has today launched its new report on how to improve the industry-standard safer gambling tools that are designed to help people control how much they spend. We found that people who gamble reduce their spending limits by almost half once industry-set options are removed from view.…
- Blog
- 4th Aug 2021
Making gambling safer: Can deposit limit tools be improved with commitment devices?
This is blog 3 in our series highlighting BIT’s work to-date on how behavioural insights may be useful in reducing gambling harms through safer gambling tool innovation. Previous blogs in this series cover our field trials on improving the uptake of safer gambling tools, and how high anchors may influence…
- Press release
- 15th Sep 2021
Behavioural Insights Team launches Gambling Policy & Research Unit
The Gambling Policy & Research Unit is a dedicated team of specialists with a mandate to develop and rigorously test methods and approaches that will significantly reduce harms in the UK’s £14 billion gambling market
- Report
- 1st Feb 2022
Use Behavioural Market Design to recalibrate the gambling market
When they work well, markets are powerful drivers of higher living standards. They give suppliers strong incentives to compete to provide the best value for money to consumers, through lower prices, higher quality, and innovation. The UK gambling sector almost doubled in 10 years from 2009-2019, and this rate of…
- Blog
- 23rd Feb 2022
The Gambling Policy & Research Unit
In September, we launched the Gambling Policy & Research Unit to design, test and scale solutions to reduce gambling harm. Since then we’ve been busy!
- Blog
- 19th May 2022
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. You spot some information explaining the odds – “the theoretical average return to player for this game is 93%” – however, the jargon and percentage make…
- Blog
- 29th Jun 2022
Defaulting deposits, limiting harm
As other initiatives and tools to reduce and prevent gambling harm are under consideration, implementing default deposit limits across platforms can have a positive impact right away
- Blog
- 6th Jul 2022
Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There are flashing lights and the sound of games being won, you can feel the energy. There are no clocks or…