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- Academic publication
- 19th May 2023
The impact of altering restaurant and menu option position on food selected from an experimental food delivery platform: a randomised controlled trial
This study tested whether repositioning foods and/or restaurant options in a simulated food delivery platform could help to reduce the energy content of users’ shopping basket.
- Blog
- 7th Apr 2023
Using behavioural insights to improve diabetes management in the Middle East
To mark World Health Day, we’re sharing the results of a trial helping people with diabetes in the Middle East and North Africa (MENA) region to reduce their blood sugar levels.
- Blog
- 17th Mar 2023
Behavioral science can help prevent the spread of fake news
In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.
Also available in: Español
- Blog
- 17th Mar 2023
Las ciencias del comportamiento pueden ayudar a prevenir la difusión de noticias falsas
En un estudio realizado en 2022, logramos reducir la susceptibilidad a las noticias falsas. Utilizando videos basados en las ciencias del comportamiento, redujimos la intención de las personas de compartir desinformación sobre la educación en salud sexual y reproductiva (también conocida como la educación sexual integral, o ESI), aumentamos sus…
Also available in: English
- Blog
- 20th Jan 2023
Would you support a tax on meat to encourage environmentally sustainable behaviours?
According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our diets are strongly rooted in our cultural and social values. Meeting sustainability targets will therefore require policies that make it…
- Blog
- 10th Jan 2023
Anti-smoking policies have strong public support
Smoking is still the leading cause of preventable illness and premature death. Our new research shows there is significant public appetite for bold policies to support smoking cessation
- Blog
- 16th Dec 2022
Podcast: Inside another Nudge Unit
Embedding behavioural science into your organisation - learnings from Blue Cross Blue Shield Massachusetts on how they created a successful Nudge Unit
- Blog
- 2nd Dec 2022
Encouraging COVID-19 prevention behaviours in Malaysia
By early 2022, we had all experienced two years of an ongoing global pandemic. We’d endured changing regulations, repeated lockdowns, and waves of new variants. At that time, Malaysia – with over 97% of the adult population having received at least two doses of a vaccine and a steady decline…
- Report
- 30th Nov 2022
Understanding homicide: A framework analysis
Funded by London’s Violence Reduction Unit (VRU), this framework analyses police data to better understand the drivers of homicide and identify opportunities to intervene earlier. The VRU commissioned the Behavioural Insights Team to work alongside the Met police to develop the framework using data from 50 homicide cases to capture…
- Blog
- 25th Nov 2022
Violences conjugales: un outil pour augmenter le nombre de repérages de 76%
Les viols et violences conjugales représentent un risque plus grand pour la santé des femmes que le cancer, les accidents de la route, et le paludisme réunis. Pourtant les médecins ont du mal à aborder ce sujet en consultation. Comment peut-on les encourager à changer leurs pratiques pour favoriser le…