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  • Blog
  • 2nd Oct 2023

Learn how to use behavioural science to improve your business leadership & decision-making

But by understanding how and why we make the decisions that we do, we can improve how we make decisions as individuals and how large groups of people make decisions at scale.

  • Blog
  • 7th Sep 2023

Keeping Household Water Quality Safe

In 2022, we used behavioral insights to help Chicago achieve a 52.8% lead testing kit return rate, which may be the highest in the nation (to the best of our knowledge).

  • Blog
  • 6th Sep 2023

New tools to reduce age bias in recruitment

We worked with the Centre for Ageing Better to develop solutions for age bias in recruitment as part of the Good Recruitment for Older Workers (GROW) programme. Today the report summarising our research and practical toolkit for employers are published. 

  • Blog
  • 27th Jul 2023

Empowering staff from the ground up

Empowering employees brings higher levels of job performance and satisfaction, but what actually works?

  • Blog
  • 19th Jul 2023

Using behavioural science to redesign customer water bills

Last year, the UK sweltered through its hottest summer on record, with droughts declared nationwide. And if this June - the hottest June since records began - is anything to go by, the signs point to this becoming a more regular occurrence in 2023 and beyond. It is a jarring…

  • Academic publication
  • 19th May 2023

The impact of altering restaurant and menu option position on food selected from an experimental food delivery platform: a randomised controlled trial

This study tested whether repositioning foods and/or restaurant options in a simulated food delivery platform could help to reduce the energy content of users’ shopping basket.

  • Report
  • 18th May 2023

Features Used in Online Slot Game Adverts

This report from BIT's Gambling Policy & Research Unit involved a study of 100 online slot game adverts from August 2022 to February 2023, looking for features that could mislead people or encourage them to gamble more than they can afford.  The most common features in slot game adverts found…

  • Working paper
  • 4th May 2023

BIT Working Paper No. 002 / Moral appeals reduce simulated panic buying behaviour

We report the results of an online experiment with a representative sample of Australians. After seeing a hypothetical scenario where a new COVID-19 outbreak has been announced and the government has imposed some restrictions, participants received one of three intervention messages (or a no-message control) designed to reduce panic buying.

  • Current project

Exploring the impact of feedback on gambling behaviour

In year 2 of the Gambling Policy and Research Unit, we are exploring how consumers engage with and use gambling management tools offered by Gambling operators. One focus of ours is on the potential impact of providing feedback to customers regarding their gambling behaviour, in the form of activity statements.…

  • Podcast: Inside The Nudge Unit
  • 24th Mar 2023

From Nudge to…where now?

BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work.