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  • Blog
  • 27th Nov 2023

Bridging the generation gap: Promoting age diversity in the workplace

Advantages of age diversity at work and how behavioral insights drive inclusive practices

In the dynamic landscape of today’s workforce, the concept of diversity has evolved beyond gender, race, and ethnicity. Age diversity, often overlooked, is a crucial component for fostering innovation, resilience, and productivity within businesses. 

At the Behavioral Insights Team, we explore the intricate dynamics of age diversity in the workplace and delve into the pivotal role both hiring managers and prospective employees play in reshaping the narrative.

The Power of a Multi-Generational Workforce

A multi-generational workforce is pivotal in helping create a positive collaboration of perspectives, experiences, and skills. Studies consistently reveal that teams comprising individuals from varied age groups outperform homogeneous teams. Why? Because as studies show, diverse teams are adept at problem-solving, embracing creativity, and adapting swiftly to change.

Ready to take your business to the next level using behavioural insights and science to create a more diverse workforce?

Age Bias in Recruitment: Unveiling Unconscious Biases

However, age bias in recruitment remains a challenge. Biases, often unconscious, seep into the hiring process, impacting decisions in subtle ways. Our studies reveal that age-related stereotypes can influence perceptions about an individual’s adaptability to technology, receptiveness to change, or potential for growth. These biases hinder the inclusion of older candidates who often possess a wealth of expertise and a different yet equally valuable approach to work.

Strategies for Change: Addressing Biases and Fostering Growth Mindset

Addressing this challenge requires a dual approach. First, hiring managers and leaders must cultivate awareness of their biases. Behavioural insights can help shed light on how simple interventions, such as blind resume screenings or diverse interview panels, can  help mitigate age bias in recruitment. These strategies encourage a fairer assessment of candidates based on merit rather than age-related assumptions.

Secondly, prospective employees must also take an active role in reshaping the narrative. Older individuals bring wisdom, experience, and a steadfast work ethic to the table. Embracing technology or adopting new work methodologies isn’t exclusive to younger generations. Behavioural insights show that fostering a growth mindset among older individuals enhances their adaptability and willingness to embrace change.

Tools for Change: Leveraging BI.Team’s Insights

Our recent report on reducing age bias in recruitment (linked here: New Tools to Reduce Age Bias in Recruitment) provides tangible tools and strategies for organisations to embrace age diversity. The adoption of these tools not only fosters a more inclusive workplace culture but also unlocks the full potential of a diverse workforce.

Embracing Age Diversity: A Necessity and Strategic Advantage

Understanding behavioural patterns on both sides of the issue is pivotal. By recognising and challenging stereotypes, hiring managers can tap into a wealth of experience and knowledge. Simultaneously, prospective employees can leverage their skills and proactively engage in continuous learning to adapt to the evolving demands of the workplace.

Promoting age diversity isn’t just an ethical imperative; it’s a strategic advantage. Businesses that champion age diversity thrive in a rapidly changing market. They can innovate faster, attract a wider customer base, and foster a culture of continuous learning and improvement.

Building Inclusive Workplaces: A Collective Responsibility


As the workforce landscape continues to evolve, embracing age diversity isn’t merely a choice—it’s a necessity. It’s about creating an environment where individuals of all ages feel valued, respected, and empowered to contribute their best.

How BI.Team Can Help You Create an Inclusive Workplace

At BI.Team, we advocate for inclusive practices that harness the collective strengths of diverse generations. Together, let’s bridge the generation gap and build workplaces where age is not a barrier but a catalyst for growth and innovation. Get in touch with our experienced team today and start your journey to growth.