BIT was created with the mission of having an impact in the real world. We are skilled at turning existing evidence and new insights into changes that are creative and innovative, but also effective and realistic.
We know how important it is to design policies, products and services carefully and pay attention to the details of how they will be implemented. That’s why we co-create them with people who understand the context and challenges deeply.
Since 2010, we have developed world-leading approaches that guide clients all the way from initial analysis of behaviours to a fully-realised redesign or innovative practice. They have proved to be resilient in more than 700 projects dealing with a wide range of challenges across the globe. We support you to understand behaviour and advise on strategies that use behavioural insights to meet your goals and challenges.
Even relatively simple solutions can have a powerful impact. For instance, a simple letter to high prescribers of antibiotics reduced their prescribing rates by 3.3% on average, which translated to 73,406 fewer prescriptions across England in six months. This intervention has since been repeated successfully around the world.
A Robust Approach from the Behavioural Insights Team
Our mission is to create and apply behavioural insights to drive positive change – working with a wide range of partners across the world We help people, communications and organisations thrive, all while being guided by our core values.
We are proud of the principles that underpin how we work. We use a large number of processes to ensure the quality of all of our work across the team and around the world. We refer to this as our quality assurance (QA).
Create Positive Change With The Behavioural Insights Team
Get in touch with our team today to discuss any potential projects or to enquire about our excellent training services. If you would like to invite a BIT speaker to an event, have a media enquiry for our team or have any other issue that we could help with, we’d love to chat.
