Gambling operators are experts at using behavioural science to drive consumer demand. We do the same – to reduce harm. Small changes can make a big difference. For example, removing high default deposit amounts from deposit limits halved the limits customers set for themselves.
Our work with operators builds on our extensive research of customer journeys across the market and is informed by industry leaders and people who have experienced gambling harm. With this well-rounded understanding, we use behavioural science to design solutions that make gambling safer while maintaining quality customer experiences.
Blogs
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High stakes for gamblers
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Three ways gambling websites could be harming their customers
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Defaulting deposits, limiting harm
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Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
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Making gambling safer: Can deposit limit tools be improved with commitment devices?
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Making gambling safer: deposit limit tools and the anchoring effect
Reports & publications
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Redesign gambling websites to reduce harm
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Lower-risk gambling guidelines
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Using a Behavioural Risk Audit to identify harmful design features on gambling websites
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Applying behavioural insights to design better safer gambling tools
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Applying behavioural insights to design safer gambling tools
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Can behavioural insights be used to reduce risky play in online environments?
