The Behavioural Insights Team’s Gambling Policy & Research Unit (GPRU) mission is to discover, test and scale ways to minimise gambling harm.
The UK is the largest regulated gambling market in the world. According to the latest figures, around 44% of the population has gambled in the last four weeks. Our dedicated team of specialist researchers works with policymakers, operators and other key stakeholders, to drive change in the gambling ecosystem.
The GPRU is a four year programme (September 2021-August 2025), funded through a regulatory settlement fund via the Gambling Commission. The GPRU is in year 3 of the programme.
GPRU Projects
The GPRU is made up of several workstreams, each with a specific aim and focus. Please click below to explore findings and resources for each of the workstreams; Marketing & disclosure, Operators, Support & treatment, and Financial services
How Can We Help
At The Behavioural Insights Team we have worked with partners to create gambling policies through research that are proven to help support those with a gambling addiction.
Working with both businesses and the government has allowed us to provide highly knowledgeable behavioural insights to reduce the harm caused by gambling.
Take a look at our recent blogs for more insights into our work with gambling policy.
Latest GPRU News
The GPRU is committed to publishing our work, operating a publish by default approach.
We regularly share reports, blogs and think pieces here, please see below for our latest work:
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We analysed the design features of 100 slot game adverts—here’s how
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High stakes for gamblers
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Features Used in Online Slot Game Adverts
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Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
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The Gambling Policy & Research Unit
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Behavioural Insights Team launches Gambling Policy & Research Unit 🎲
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Applying behavioural insights to design better safer gambling tools
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Assessment of consumer demand for gambling industry transparency
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Making gambling safer: improving the uptake and design of tools to help people control their gambling
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Moving to scale: highlights from year 2 of the gambling unit, and looking ahead to year 3
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Redesign gambling websites to reduce harm
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Can spending limits in a banking app support safer gambling?
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What can gambling support providers do to increase service uptake?
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How do slot game advert features impact gambling behaviour?
Want to Work with the Gambling Unit?
Want to find out more?
The GPRU work and collaborate with a range of stakeholders including; policymakers, academics, charities, financial services and gambling operators,
If you have a project proposal or research question related to reducing gambling harm and the potential role of behavioural science, and would like to discuss further, please get in touch
The GPRU publishes a quarterly newsletter, please click here if you would like to be added to the mailing list.