The internet can be a great place to gather helpful information, but it can also encourage behaviours that might not be in our best interests. In 2020, £21 billion was spent on advertising in the UK and it is estimated that the average person experiences thousands of adverts a day, many of which are online.
We are bringing the connections between advertising and gambling harm into focus. Over the coming years, we will answer questions such as, Are specific features of ads harmful? Can exposure to ads lead to increased harm? Can we leverage advertising to improve safety? amongst many others.
Current projects
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The world is full of adverts, some more harmful than others. What does the gambling ads ecosystem look like?
In Year 2 of the Gambling Policy and Research Unit, we will be exploring and mapping gambling ads for slot…
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Transparency
Behavioural market design can be used to recalibrate and better align operator incentives to create a safer, more enjoyable, and…
