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  • Blog
  • 23rd Jul 2021

Reframing pension options to encourage greener choices

We conducted an online experiment to explore how different ‘nudges’ could encourage more people to take-up green pension funds.

  • Blog
  • 22nd Jul 2021

Dealing new data: what bank transactions can tell us about gambling behaviour

The Behavioural Insights Team has launched two new reports on what bank transaction data can tell us about gambling behaviour, with the aim of gaining new insights on tackling gambling harm. Our findings examine how gambling fits within peoples’ wider financial lives, and sheds new light on the role that…

  • Blog
  • 15th Jul 2021

Improving equality, diversity and inclusion starts with good data

Data is critical for progressing equality, diversity and inclusion (EDI) goals. Transparency and accountability are both foundational for improving EDI and these cannot be achieved without data regarding both employee characteristics and workplace outcomes. While gender pay gap reporting has been shown to reduce gender inequality, many organisations in the…

  • Blog
  • 14th Jul 2021

"What would happen if your website was attacked?"

It's hard for businesses — particularly SMEs — to know when and how to patch their software. In collaboration with the Department for Digital, Culture, Media and Sport (DCMS), National Cyber Security Centre (NCSC) and the Federation of Small Businesses (FSB), we ran two trials to help tackle this problem.…

  • Blog
  • 13th Jul 2021

A game of two halves: how football can bring us together or divide us and what we can do about it

Over the last month much of Europe has been caught in a football obsession. As football drew to a crescendo over the weekend (a disappointing one for England fans, ecstatic for followers of Italy), we saw how football can bring us together and divide us. As policy-makers - and fans…

  • Blog
  • 23rd Jun 2021

The future of fashion is circular but can behavioural science help?

With shops now open, many people may be looking to revamp their wardrobe to be less couch-chic and more social-gathering appropriate. But how can we do this sustainably? We consider some evidence of the circular future of fashion and whether insights from behavioural science can help.

  • Blog
  • 18th Jun 2021

Simply telling men that their peers support parental leave and flexible working, increases their intention to share care

According to recent research, 76% of mothers and 73% of fathers would like to work flexibly to spend more time with children - a remarkably similar proportion. Yet mothers are much more likely to work part-time than fathers. So if dads want to work flexibly, what’s stopping them? One barrier…

  • Blog
  • 17th Jun 2021

Podcast: COVID vaccines & tech repairability

Working with mayors across the US on engaging with people who are cautious or unwilling to get a COVID-19 vaccine and supporting the French government's plans to promote a more sustainable and circular economy by encouraging people to repair rather than replace tech products.

  • Blog
  • 16th Jun 2021

Buying better: improving NHS procurement with behavioural insights

Hospital procurement may never attract the same level of attention as other parts of the NHS, but it is nonetheless a crucial element of our healthcare system and one with clear room for improvement. Digital procurement platforms are often outdated and incredibly complex, making the job of procurement staff much…

  • Blog
  • 11th Jun 2021

Targeted referrals can improve gender equality in recruitment

We partnered with the Ministry of Defence (MOD) to find ways to reduce their gender pay gap. We designed an intervention to diversify the range of people employees organically share new vacancies with by explicitly encouraging staff to share vacancies with underrepresented groups: targeted referrals. We also encouraged managers to…