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  • Blog
  • 1st Jul 2020

PRIDE reflection blog 🏳️‍🌈: How defaults impact the LGBTQIA+ community

There are few concepts as renowned or respected in behavioural science as the power of defaults. Defaults refer to the ‘status quo’ or ‘business-as-usual’ option that is pre-selected, by design or by accident, by the architect of choice. Default options can have a profound impact on human decision making. However,…

  • Blog
  • 29th Jun 2020

Life after lockdown: A strong & sustainable economic recovery

As our current economic lockdowns ease we have a unique opportunity to take a fresh start so we have strong and sustainable recoveries

  • Blog
  • 26th Jun 2020

The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about it

Of the almost 10,000 patients critically ill with COVID-19 in hospitals in England, Wales and Northern Ireland since the start of the outbreak in the UK, 33% were from Black, Asian, Mixed or Other ethnic minorities - even though people from these groups account for 14% of the population (excluding…

  • Blog
  • 24th Jun 2020

3 insights on social distancing from the science of personal space

2m, 1.8m, 1.5m, 1.4m, 1m. Different countries recommend different distancing guidelines to help limit the spread of coronavirus. As parts of the world begin to leave lockdown, some of these guidelines have begun to be refined - Denmark reduced its recommended distance from 2m to 1m in May, and the UK…

  • Blog
  • 22nd Jun 2020

Using behavioral insights to combat PPE litter

Most Americans are now wearing face masks and other personal protective equipment (PPE) to help slow the spread of COVID-19 (although political, regional, and racial differences remain). The rapid adoption of PPE is encouraging, but cities and businesses are now dealing with an unintended consequence: an increase in PPE litter.

  • Blog
  • 19th Jun 2020

Britain’s emotional journey through COVID: Impact on wellbeing

It has been 5 months since the coronavirus pandemic upended ‘normal’ life and forced millions of people around the world to establish novel behaviours. The disruption was, and continues to be felt, in every area of our lives from relationships to work to physical wellbeing. But what does the latest…

  • Blog
  • 15th Jun 2020

Life after lockdown: an opportunity for change?

Widespread lockdown, it turns out, has presented many of us with an unexpected opportunity to make positive changes to our lives.

  • Blog
  • 4th Jun 2020

Regression to the bean: results from a randomised coffee trial

From the beginning of January (a timely moment if ever there was one) to the beginning of lockdown, three of us decided to settle once and for all the age-old debate: could we tell the difference between caffeinated and decaffeinated coffee? (No, no one had ever set the default of…

  • Blog
  • 29th May 2020

‘Double nudge’ encourages employers to offer flexibility, in turn boosting job application rates

We discuss an innovative trial we ran last year, showing how employers can reach a wider pool of talent by boosting their offer of flexibility at work. 

  • Blog
  • 29th May 2020

Don’t say it makes you “immune” - how you frame coronavirus antibody results matters

We ran an online experiment in April, involving 6,149 UK adults, to investigate how the framing of a positive antibody test result affects the public’s perceived risk and behaviour.