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  • Blog
  • 26th Mar 2021

Why policymakers need Netflix, and why Netflix needs behavioural insights

Mass media interventions have been successful at shifting a variety of behaviours, from encouraging HIV testing in Nigeria through an MTV show Shuga, to reducing inter-ethnic prejudice in Rwanda through radio shows, to increasing reporting of domestic violence using short films at film festivals in Uganda. But understanding how mass media…

  • Blog
  • 19th Mar 2021

Cuatro mensajes que pueden motivar la vacunación contra el COVID-19

En Estados Unidos, más de un cuarto de la población no está dispuesta a vacunarse contra el COVID-19. Esta estadística es preocupante, dado que muchas de las personas que muestran desconfianza pertenecen a las comunidades más afectadas por el COVID-19. Nos enfrentamos a una necesidad urgente de salud pública, no…

  • Blog
  • 16th Mar 2021

Narratives as a tool: shifting mindsets at scale

Stories provide an accessible way of presenting complex issues. They make it easier for us to relate to people from different backgrounds. Stories' ability to transport us can also make us less likely to push back against the assumptions in a narrative. They can even change health behaviors; researchers have…

  • Blog
  • 15th Mar 2021

Four messages that can increase uptake of the COVID-19 vaccines

More than one in four people in the US say they are unwilling to get the COVID-19 vaccine. That statistic is especially concerning because many are from the communities that have been hit hardest by the pandemic. There is an urgent public health need, therefore, not only for the vaccine…

  • Blog
  • 11th Mar 2021

Increasing take up of free childcare to improve outcomes in Greater Manchester

One of the ways HMG encourages parents to put their children in early education is through the free early education entitlement for two-year-olds (also known as the two year old offer), which gives low income parents and parents of children with special educational needs up to 15 hours of free…

  • Blog
  • 8th Mar 2021

Who is more likely to apply for flexible jobs - men or women?

Women are twice as likely to work flexibly compared to men - with women with children being the most likely to make use of flexible work arrangements. Consequently, many assumptions are made about part-time and flexible roles.  Part-time positions in particular have become conflated with an unhelpful and inaccurate stereotype…

  • Blog
  • 4th Mar 2021

BIT’s biggest trial so far encourages more flexible jobs and applications

We wanted to see if we could encourage employers to advertise more jobs with flexible working options. 20 million job applications passed through this RCT - making it one of the biggest experimental social policy trials ever published.

  • Blog
  • 23rd Feb 2021

What impact does remote working have on workplace sexist and sexually harassing behaviours?

Everyone should be valued and treated as equal regardless of gender. Yet in too many workplaces, sexist behaviours and sexual harassment are still a problem. In Australia, one in three people have been sexually harassed in the workplace in the past 5 years.  Reducing sexist behaviours and sexual harassment in…

  • Blog
  • 19th Feb 2021

Crime - a behavioural perspective part 1: A £60 billion policy question

I keep six honest serving men (they taught me all I knew); Their names are What and Why and When and How and Where and Who. - Rudyard Kipling (1902), Just So Stories A brutal murder, an ingenious bank robbery, the latest Scandi crime thriller - few things capture our imagination…

  • Blog
  • 18th Feb 2021

Helping local economies rebuild after COVID-19 - collecting evidence on what works

Before the pandemic the UK had some of the highest levels of regional inequality in the developed world. The coronavirus pandemic  has exacerbated existing differences, for example unemployment has risen four times as much in Blackpool as in Cambridge. Manchester (where BIT North is based, and I live) has been…