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  • Blog
  • 21st May 2020

Behavioural Insights, the WHO and COVID-19

Last Thursday, the World Health Organization put out a clear statement: ‘behavioural insights are valuable to inform the planning of appropriate pandemic response measures’. We agree, and it’s great to see that the WHO has put out a specific behavioural insights tool for COVID-19 and is recruiting for expert advisors…

  • Blog
  • 20th May 2020

Improving NHS procurement with a behavioural procurement platform

Hospital procurement, a topic once confined to a handful of NHS experts, has now risen to national prominence with millions of citizens following updates on the procurement of vital resources needed to help the NHS combat COVID-19. We, at BIT, can now share the results of a trial we ran…

  • Blog
  • 19th May 2020

How to wear a facemask - results from an experiment with 4,099 UK adults

We ran an online experiment, involving 4,099 UK adults, to test  various ‘how to wear a face mask / covering’ infographics, including ones made by the European CDC, Singapore Ministry of Health, and World Health Organisation. 

  • Blog
  • 11th May 2020

Facemasks: would you wear one?

As of late April, 80-90% of people in China, India, Philippines, Indonesia, Japan, Vietnam, and Malaysia reported wearing facemasks in public. However, only 13% of Britons reported doing the same - among the lowest of any country surveyed. 

  • Blog
  • 7th May 2020

Britain Connects: take part in our project to bring Britain together

As people across the country step outside of their homes this evening to clap for carers, we can see how the coronavirus crisis has created shared experience without precedent for all of us. We are working with the Mirror, the Daily Express and local newspapers in Britain on a unique…

  • Blog
  • 6th May 2020

Domestic abuse: another emergency that needs to be addressed

Since the 23rd of March, when the UK lockdown started, there has been a surge in domestic abuse. Calls to Refuge’s national helpline have increased by 49% compared to before the pandemic, and 14 women and 2 children lost their lives from violence in the home in the space of…

  • Blog
  • 24th Apr 2020

From pilot to policy - breaking down barriers to vaccine uptake

Vaccines are one of the most effective public health interventions we have: it is estimated that between 2-3 million deaths are averted each year because of immunisation. The race to find a vaccine for Covid-19 shows just how important they are in protecting our lives and livelihoods. However, despite living…

  • Blog
  • 14th Apr 2020

The forgotten frontline: four ways you can help food delivery workers during the COVID-19 crisis

Ten years ago, UberEats and Deliveroo did not exist, now they’re multi-billion dollar global businesses. Today food delivery workers make it much easier for many of us to comply with social distancing rules amidst the COVID-19 pandemic. A quick look at Google Search trends suggests they must be: Deliveroo, Uber…

  • Blog
  • 8th Apr 2020

Using behavioural insights to create a Covid-19 text service for the NHS

Almost 2 million people in England have received daily SMS texts from the NHS warning them of the risks of coronavirus. Here we share the behavioural principles and approach that we used to help our partners at NHSX, NHS Digital and the NHS Business Services Authority to design these messages.

  • Blog
  • 1st Apr 2020

Supporting employers and workers through the pandemic

While Covid-19 is primarily a public health issue, it also presents unprecedented challenges for both employers and workers. In this post, we set out additional suggestions for employers to support their workers during the main part of the crisis, based on behavioural insights.