Whether navigating T&Cs, choosing a credit card, or switching energy provider, consumers are often faced with similar challenges. We want markets to be fair and to work for everyone, especially the most vulnerable.
We work with governments, regulators and industry to design markets to deliver good value, meaningful choices and quality for consumers, particularly as they evolve in the digital age. We also use behavioural insights to help consumers save, manage their credit and plan for their retirement.
Featured work
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Pensions: What are your options?
When was the last time you checked your pension pot? Do you know the options available to you? And are you confident that you have enough money saved up for retirement?
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Measuring biases in Malaysians' financial behaviours
We wanted to examine the financial behaviours of Malaysians and find out whether these are affected by some classic cognitive biases.
More on consumers & finance
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Money Talk - more than a penny for your thoughts
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Would you like friction with that?
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Behavioural Insights Team launches Gambling Policy & Research Unit 🎲
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Shouting into the void: The importance of engagement for safety messaging in the gig economy
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Active Online Choices: Designing to Empower Users
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One behaviour at a time: Redesigning entrepreneurship pathways in the Arab States
