Whether navigating T&Cs, choosing a credit card, or switching energy provider, consumers are often faced with similar challenges. We want markets to be fair and to work for everyone, especially the most vulnerable.
We work with governments, regulators and industry to design markets to deliver good value, meaningful choices and quality for consumers, particularly as they evolve in the digital age. We also use behavioural insights to help consumers save, manage their credit and plan for their retirement.
Featured work
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How your Employer can help you save for a rainy day, month or year
The Money and Pensions Service (MaPS) estimates that 11.5 million people in the UK have less than £100 in savings, leaving them incapable of withstanding financial shocks such as unexpected…
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Three ways gambling websites could be harming their customers
The gambling industry has long embraced behavioural science. Think of the ways casinos are designed to attract customers and keep them betting. You enter and immediately see eye-catching slot machines. There…
More on consumers & finance
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Using a Behavioural Risk Audit to identify harmful design features on gambling websites
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Defaulting deposits, limiting harm
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Can banking institutions use prize draws to help customers save money?
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Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
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The Gambling Policy & Research Unit
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Financial First Aider Pilot
