Through the application of behavioural insights from years of research and analysis we are able to help consumers operate in a fairer and more accessible way. From navigating T&Cs to choosing a credit card, discover how BIT can help you make better decisions.
We work with governments, regulators and industry to design markets to deliver good value, meaningful choices and quality for consumers, particularly as they evolve in the digital age. We also use behavioural insights to build data-led consumer research and help consumers save, manage their credit and plan for their retirement. Our five core service areas encompass the main stages of a project, from consultancy to testing, to strategies and solutions.
Featured work
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L’effet du design des bannières de cookies sur le choix des internautes
En 2018, l’Union européenne a instauré le Règlement Général sur la Protection des Données (RGPD), donnant lieu à l’apparition de bannières « cookies ». Malheureusement, le design de ces bannières…
Also available in:
English -
The effect of cookie banners design on Internet users’ choice
In 2018, the European Union introduced the General Data Protection Regulation (GDPR), giving rise to cookie banners. Unfortunately, the design of these banners often proves problematic, regularly preventing internet users…
Also available in:
Français
How We Can Help
We work with our partners to deliver strategies and research projects that drive change. Recent projects from our partnerships include a focus on gambling harms in ethnic minorities, advice for employers on improving the financial wellbeing of employees and supporting investors in making greener choices.
Explore our insights page for blogs, reports and case studies and more from the Behavioural Insights Team.
More on Consumers & Finance
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Pension transfer decision making
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Fair4All Finance's Customer Engagement Support Guide
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Using behavioural insights to support the community finance sector
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The Shrouded Economy
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Growth Vouchers: Introducing Randomised Control Trials to Government Policy
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Three Promising Opportunities for Applied Behavioral Science Compliance, Cybersecurity & Human Resources
Work With Us
Are you a financial organisation looking to improve the lives and wellbeing of your community? At BIT, we are committed to helping our partners by driving change through consumer-first, data-led behavioural insights.
Whether you are a government body, a financial regulator or an industry expert, we can help tackle your biggest challenges. Talk to us about your projects today.
