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  • Publication
  • 6th Jul 2011

Behaviour change and energy use: behavioural insights team paper

The behavioural insights team has published a report setting out how we can use behavioural insights to help people save energy and money.

  • Blog
  • 12th Dec 2012

Reducing disposable shopping bag usage

In her new paper, Tatiana Homonoff from Princeton University shows that small incentives can have a larger effect than the simple cost/benefit calculation would suggest, but how these incentives are framed matters. Her findings accord with the idea of loss aversion – that people value losses more than the equivalent…

  • Blog
  • 15th Apr 2013

Reducing food waste

The Behavioural Insights Team recently met up with GreeNudge, a Norwegian organisation that researches behavioural approaches to encouraging environmentally friendly choices. Among other things, we discussed their latest study on food waste. GreeNudge conducted randomised controlled trials in hotel restaurants with food buffets. They found that reducing plate size and…

  • Person

Dr Alex Gyani

Alex is the Director of the Behavioural Insights Team's Australian office. He has been based in Sydney since 2014. Previously Alex oversaw the team’s research and evaluation work across Singapore, Australia and Aotearoa New Zealand and ran the office in Aotearoa New Zealand from 2018-2021. Since joining the team in…

  • Blog
  • 3rd Sep 2014

The secret cost of laundry

Purchasing a laundry appliance, such as a washing machine, can be a complicated choice involving lots of different factors. However, consumers may be surprised to find out that the cost of using the appliance is not one of the factors often taken into account. Annual energy consumption, which relates to…

  • Person

Ed Bradon

Ed is the leader of our Home Affairs, Security and International Development practice. Since joining the team in London in 2014, Ed has worked to establish the international footprint of behavioural insights, first as a founding member of our first overseas office in Sydney, Australia, and then across the Asia-Pacific…

  • Person

Toby Park

Toby leads the energy, environment and sustainability work at BIT, covering topics as diverse as energy, water, mobility, food systems, circular economy and wildlife conservation. His expertise lies in the psychology of pro-environmental action at the individual and societal level. He has delivered in excess of 50 projects designing and…

  • Publication
  • 27th Apr 2016

Smart Meters Derogation Guidance: supporting energy supplier applications for trials of in-home display alternatives

Behavioural Insights Team, Madano and DECC co-drafted guidance for energy suppliers who wish to seek a derogation from the requirement to offer domestic consumers an In Home Display (IHD) as part of a smart meter installation, in order to trial alternative In Home Displays (IHDs).

  • Person

Kristina Londakova

Kristina is a Senior Advisor working in the Energy and Sustainability team. She also supports BIT’s CEO on pressing issues across different policy areas, including tackling COVID-19 and climate change. Before taking on this role, Kristina was Advisor working with BIT's Health and Gender and Equality teams. Previously, she was seconded…

  • Person

Alexander Clark

Alex joined the Singapore office when it first began, and now works on much of our overseas work in the region. This has included both conservation work in China and Indonesia, as well as COVID-19 response in Bangladesh. Before joining BIT, Alex was a project manager at the Bank of…