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  • Past event
  • 29th Nov 2022

Market Behaviour

The Behavioural Insights Team's Gambling & Policy Research Unit is hosting a reception in the House of Lords to bring together experts in the field to discuss actions that need to be taken NOW to bring the huge UK gambling market up to date to protect consumers from gambling harms.

  • Person

Tom van Zantvliet

Tom is an Advisor in the Financial Inclusion Team, specialising in tackling gambling-related harms within BIT's Gambling Policy and Research Unit. Tom's expertise lies in the intersection between Behavioural Science and International Development, as well as in misinformation and online harms. Tom holds an MSc in Behavioural Science from the…

  • Current project

How can we make support services more accessible and impactful?

In Year 2 of the Gambling Policy and Research Unit, we will be increasing our focus on support services and treatment for those at risk of, or experiencing gambling harm. One of our Year 2 aims is to improve access to gambling support services. This is currently in the scoping…

  • Current project

The world is full of adverts, some more harmful than others. What does the gambling ads ecosystem look like?

In Year 2 of the Gambling Policy and Research Unit, we will be exploring and mapping gambling ads for slot games, to identify common features and inducements, categorise how inducements are presented, and identify any features that could be seen to be misleading or irresponsible. This project will help us…

  • Current project

The role of the bank – exploring and prototyping gambling management bank tools

In year 2 of the Gambling Policy and Research Unit, we will be exploring the existing tools utilised by banks to help their customers monitor and control their gambling spend. We’ll be focusing on evaluating the impact of these tools, and designing prototypes for new and/or existing tools, to help…

  • Past project

Transparency

Behavioural market design can be used to recalibrate and better align operator incentives to create a safer, more enjoyable, and more competitive market. In this work by the Gambling Policy & Research Unit, we took the first steps in designing a behaviourally informed market, undertaking research into what pieces of…

  • Past project

Lower-risk gambling guidelines (LRGGs)

The lower-risk gambling guidelines (LRGGs) were developed and introduced in Canada in 2021, providing guidance to gamblers on the amount of money, time and number of different types of gambling activity they should conduct to reduce their risk of gambling harm. They were compiled by comparing gambling involvement with gambling…

  • Report
  • 16th Sep 2022

Assessment of consumer demand for gambling industry transparency

BIT ran an online experiment with a sample of 2,034 UK frequent gamblers to better understand what information consumers value when choosing a gambling operator to bet with. The top two attributes that people who gamble favour are price and value, and customer service information. However, there were overall only…

  • Report
  • 9th Sep 2022

Lower-risk gambling guidelines

The lower-risk gambling guidelines (LRGGs) were developed and introduced in Canada in 2021, providing guidance to gamblers on the amount of money, time and number of different types of gambling activity they should conduct to reduce their risk of gambling harm. They were compiled by comparing gambling involvement with gambling related harm…

  • Press release
  • 6th Jul 2022

Gambling operators must do more to protect the welfare of their customers

Online gambling companies in the UK are failing to prioritise the welfare of their customers according to a landmark new report from the Behavioural Insights Team (BIT) which is published today. BIT’s Gambling Policy & Research Unit (GPRU), ran a rigorous behavioural risk audit of 10 of the UK’s leading…