In Year 2 of the Gambling Policy and Research Unit, we will be exploring and mapping gambling ads for slot games, to identify common features and inducements, categorise how inducements are presented, and identify any features that could be seen to be misleading or irresponsible. This project will help us to improve our understanding of the ads and their features, and clarify their role in gambling harms to inform our future research in this area.
The world is full of adverts, some more harmful than others. What does the gambling ads ecosystem look like?
- Current project
