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- Blog
- 9th Sep 2021
More than a moment: BIT’s dedication to improving wellbeing
The field of wellbeing represents a classical behavioral "failure", with people misperceiving the choices that will increase their happiness and wellbeing
- Blog
- 1st Sep 2021
Shouting into the void: The importance of engagement for safety messaging in the gig economy
In this time of COVID-19, we’ve seen the rise of a new hero: the food delivery worker (FDW). FDWs brave the streets and keep us well fed from our local restaurants as we move in and out of lockdowns. But the work of an FDW can be dangerous, and until…
- Report
- 24th Aug 2021
Using edutainment to encourage COVID helpline calls in the presence of stigma
Continuing a collaboration started in March 2017, the Behavioural Insights Team (BIT) and the Access to Information (a2i) team of the Bangladeshi government came together in mid-2020 to explore how behavioural insights could be applied and tested as part of the government’s Covid-19 pandemic response. This report summarises our findings.
- Blog
- 24th Aug 2021
Tackling Covid with videos in Bangladesh: three practical ways to apply behavioural insights to edutainment
As of late July 2021, there have likely been more than 10 million deaths from Covid globally. Part of this devastating impact reflects a lack of awareness of what actions people need to take to seek care and reduce further transmission if symptoms become apparent. Even if people know what…
- Blog
- 19th Aug 2021
The good kind of null? Training village doctors in Bangladesh to fight COVID-19
“Village doctors” are the primary healthcare providers for many Bangladeshis, but their qualifications and expertise can vary considerably. In the wake of the coronavirus pandemic, the role of village doctors has expanded to pandemic preventers and the advice they provide has become a matter of public health. With that in…
- Blog
- 30th Jul 2021
What’s in a leaderboard?
In the last week, you may have found that a leaderboard has become an unexpected addition to your morning routine. Every morning you now wake up, pick up your phone and check where your country sits on the Olympic medal table. Although they look simple, leaderboards can have a big…
- Person
Alice Escande
Alice est Conseillère Senior au BIT France où elle travaille sur des projets à impact social dans les domaines de la santé publique, du bien-être et de la cohésion sociale. Avant de rejoindre le BIT, elle a travaillé en tant que Associée Senior au Busara Center for Behavioral Economics au…
- Podcast: Inside The Nudge Unit
- 17th Jun 2021
COVID vaccines & tech repairability
BIT’s Lis Costa and Aisling Colclough look at two major pieces of work by the team. Firstly Carolina Toth from BIT’s New York office discusses working with mayors across the US on how to engage with people who are cautious or unwilling to get a COVID-19 vaccine. Next Laura Litvine…
- Blog
- 17th Jun 2021
Podcast: COVID vaccines & tech repairability
Working with mayors across the US on engaging with people who are cautious or unwilling to get a COVID-19 vaccine and supporting the French government's plans to promote a more sustainable and circular economy by encouraging people to repair rather than replace tech products.
- Person
Rachel Lim
Rachel is an Advisor in the Singapore office working across a range of policy areas, with a particular focus on health, wellbeing, employment and crime. Prior to joining the team, she was a consultant at a boutique consulting firm, aAdvantage Consulting Group, where she worked with government agencies and private…