Through the application of behavioural insights from years of research and analysis we are able to help consumers operate in a fairer and more accessible way. From navigating T&Cs to choosing a credit card, discover how BIT can help you make better decisions.
We work with governments, regulators and industry to design markets to deliver good value, meaningful choices and quality for consumers, particularly as they evolve in the digital age. We also use behavioural insights to build data-led consumer research and help consumers save, manage their credit and plan for their retirement. Our five core service areas encompass the main stages of a project, from consultancy to testing, to strategies and solutions.
How can benefits calculators and grants portals help the financially vulnerable?
According to the social policy company Policy in Practice, £19 billion in benefits go unclaimed in the UK each year. The cost of living crisis will likely result in this…
Learn how to use behavioural science to improve your business leadership & decision-making
But by understanding how and why we make the decisions that we do, we can improve how we make decisions as individuals and how large groups of people make decisions…
How We Can Help
We work with our partners to deliver strategies and research projects that drive change. Recent projects from our partnerships include a focus on gambling harms in ethnic minorities, advice for employers on improving the financial wellbeing of employees and supporting investors in making greener choices.
Explore our insights page for blogs, reports and case studies and more from the Behavioural Insights Team.
More on Consumers & Finance
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Using behavioural insights to improve employee financial resilience
Pension Scams: Four ideas for how pension providers can protect pension savers
Mejorando la seguridad de las empresarias en Honduras: siete estrategias desde las ciencias del comportamiento
Pension Scams in the United Kingdom
Four perspectives on embedding behavioral insights into companies
Work With Us
Are you a financial organisation looking to improve the lives and wellbeing of your community? At BIT, we are committed to helping our partners by driving change through consumer-first, data-led behavioural insights.
Whether you are a government body, a financial regulator or an industry expert, we can help tackle your biggest challenges. Talk to us about your projects today.