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  • Academic publication
  • 23rd Jun 2016

Applying Behavioral Insights to Health Policy: Progress So Far and Challenges to Be Met


Governments are showing a growing interest in applying findings from behavioural science to the administration of public health and health care. Dr Michael Hallsworth, Director of BIT North America, provides a commentary on how behavioural insights has been used in this area and what the future of it’s application to health care looks like.