
Kristina Londakova
Principal Advisor
Mass media, such as television, can play a pivotal role in encouraging consumers to decarbonise. The majority of future emissions reductions – 63% – will need to come from changes in how we travel, how we power and heat our homes, what we eat, and what we buy. It seems only logical that broadcasters should use their unique platform to improve viewer knowledge, challenge their attitudes, and inspire them to take action against climate change.
The size of the prize is enormous. An estimated 4.3 billion people watch TV content on different devices for an average of 2h 54 minutes a day, across the world.
In our latest report, produced in collaboration with Sky TV, we provide new data on viewers’ attitudes towards green behaviours and nudging. We go on to outline 10 recommendations for broadcasters on how they can use their content to encourage sustainability.
Principal Advisor
Policy Advisor
Head of Online Research & Innovation
Research Advisor
Director, Head of Climate, Energy & Sustainability
The Behavioural Insights Team
The Behavioural Insights Team
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