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  • Person

Elisabeth Costa

Elisabeth is the Managing Director of the Behavioural Insights Team in the UK and a Director of the BIT Global Board. Elisabeth leads BIT’s work in the United Kingdom and is responsible for building new, long-term partnerships and collaborations across the team. Elisabeth’s particular expertise is economic policy and digital…

  • Publication
  • 27th Apr 2016

Smart Meters Derogation Guidance: supporting energy supplier applications for trials of in-home display alternatives

Behavioural Insights Team, Madano and DECC co-drafted guidance for energy suppliers who wish to seek a derogation from the requirement to offer domestic consumers an In Home Display (IHD) as part of a smart meter installation, in order to trial alternative In Home Displays (IHDs).

  • Person

Pantelis Solomon

Pantelis Solomon is a Consultant with the Financial Behaviour Team. He advises on projects around helping households better manage their finances. Previously he led the BIT team working on the Financial Capability Lab, our partnership with the Money and Pensions Service. He also led the Evaluation team where he oversaw…

  • Person

Ruth Persian

Ruth Persian heads up BIT UK’s Financial Behaviour Team and Gambling Policy & Research Unit (GPRU). She has extensive experience in designing behavioural insights interventions and impact evaluations, having worked on over 15 behavioural insights projects in more than 10 countries, covering policy areas from revenue collection to financial inclusion.…

  • Person

Alexander Clark

Alex oversees our work around the Asia-Pacific region, from Hong Kong to Pakistan. He helped to set up the Singapore office in 2016, and spent several years working in Singapore on health policy and financial behaviours, before increasingly taking on our work overseas. In 2023 he became our head of…

  • Blog
  • 15th Dec 2016

Behavioural finance in the Lab

Some of the earliest and most impressive applications of behavioural science focused on helping people to save for their retirement. In particular, there is the pioneering work of Brigitte Madrian, David Laibson, John Beshears and James Choi demonstrating the impact of automatically enrolling employees into workplace pension plans, and Richard…

  • Person

Nida Broughton

Nida Broughton is co-Director of Economic Policy at the Behavioural Insights Team. She oversees BIT's work across consumer policy, business regulation, economic growth, sustainability and EDI. Nida and her team work with partners across the public, private and third sector to apply behavioural science to tackle social impact challenges: improving…

  • Person

Sasha Tregebov

Sasha is the Director of BIT Canada, leading BIT's team in Toronto and its work across Canada. BIT Canada works with a wide range of Canadian organizations that are dedicated to social impact. We have done work with the Government of British Columbia's Public Service Agency, Environment and Climate Change…

  • Person

Dr Georgina Bremner

Georgie is a Senior Advisor in the Economic Growth & Productivity team, with a focus on firm decision making, industrial strategy and organisational behaviour. Prior to joining BIT, Georgie worked for the National Health Service as a Clinical Psychologist. In her most recent role in a London NHS Trust, she…

  • Publication
  • 13th Oct 2017

Improving engagement with pension decisions: The results from three randomised controlled trials

A report prepared by the Behavioural Insights Team for the Government’s Pension Wise service