The Behavioural Insights Team’s Gambling Policy & Research Unit (GPRU) discovers, tests and scales approaches to reduce gambling harm.
The UK is the largest regulated gambling market in the world. According to the latest figures, around 43% of the population has gambled in the last four weeks. Our dedicated team of specialist researchers works with policymakers, operators and many others to make this gambling market the most safely regulated in the world.
The GPRU programme will run from September 2021 – August 2025 and is funded by a Regulatory Settlement fund via the Gambling Commission.
Resources, Trial Results & Information
At The Behavioural Insights Team we have collated our resources on Gambling Policy and Research, allowing us to support businesses and individuals to understand and deal with gambling.
How Can We Help
At The Behavioural Insights Team we have worked with partners to create gambling policies through research that are proven to help support those with a gambling addiction.
Working with both businesses and the government has allowed us to provide highly knowledgeable behavioural insights to reduce the harm caused by gambling.
Take a look at our recent blogs for more insights into our work with gambling policy.
Latest GPRU news
Using behavioural insights to increase uptake of remote gambling support and treatment
This report sets out potential barriers and enablers to accessing gambling support and treatment, and has explored ways behavioural insights can be used to improve uptake of gambling support and…
We analysed the design features of 100 slot game adverts—here’s how
High stakes for gamblers
Features Used in Online Slot Game Adverts
Different frames, fewer games: how betting behaviour is shaped by the way odds information is presented
The Gambling Policy & Research Unit
Behavioural Insights Team launches Gambling Policy & Research Unit 🎲
Applying behavioural insights to design better safer gambling tools
Assessment of consumer demand for gambling industry transparency
Making gambling safer: improving the uptake and design of tools to help people control their gambling
Want to Work with the Gambling Unit?
Are you interested in behavioural insight that will improve gambling policy? At The Behavioural Insights Team we work across industries to provide comprehensive support using behavioural science to create positive solutions.
Whether you are looking for individual gambling support or wider support for a business or organisation, our behavioural insights could help.
Get in touch with our experts today for more information.
Meet the gambling team
Director, Economic Policy
Senior Research Advisor
Policy Advisor to David Halpern, President & Founding Director of the Behavioural Insights Team
Associate Research Advisor
Tom van Zantvliet